Marktanalyse - Beer, Cider and FABs in Middle East and Africa to 2013

Introduction

This databook provides key data and information on the beer, cider and FABs market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

*Contains information on three categories: beer, cider and FABs .

*Market, category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the beer, cider and FABs . market, including company overview, key facts and business description

Highlights

The market for beer, cider and FABs . in Middle East and Africa increased at a compound annual growth rate of 4.5% between 2003 and 2008.

The beer category led the beer, cider and FABs .market in Middle East and Africa, accounting for a share of 92.5%.

The leading players in the Middle East and Africa beer, cider and FABs .market include SABMiller, Heineken N.V. and Guinness Nigeria.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the beer, cider and FABs .market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

TABLE OF CONTENTS

Chapter 1 Executive Summary 2

Summary market level: beer, cider and FABs 2

Summary category level: beer 3

Summary category level: cider 4

Summary category level: FABs 5

Chapter 2 Introduction 6

What is this report about? 6

How to use this report 6

Market definition 7

Chapter 3 Overview 17

Value Analysis 17

Volume Analysis 18

Chapter 4 Middle East and Africa Beer, Cider and FABs - Market Overview 19

Value analysis (US Dollar), 2003?08 19

Value analysis (US Dollar), 2008?13 20

Volume analysis, 2003?08 22

Volume analysis, 2008?13 23

Company share analysis 25

Distribution analysis 28

Expenditure and consumption per capita 30

Chapter 5 Leading Company Profiles 32

SABMiller 32

Heineken N.V. 34

Chapter 6 Category Analysis: Beer 36

Value analysis (US Dollar), 2003?08 36

Value analysis (US Dollar), 2008?13 37

Volume analysis, 2003?08 39

Volume analysis, 2008?13 40

Company share analysis 42

Distribution analysis 45

Expenditure and consumption per capita 47

Chapter 7 Category Analysis: Cider 49

Value analysis (US Dollar), 2003?08 49

Value analysis (US Dollar), 2008?13 50

Volume analysis, 2003?08 51

Volume analysis, 2008?13 52

Company share analysis 53

Distribution analysis 55

Expenditure and consumption per capita 57

Chapter 8 Category Analysis: FABs 59

Value analysis (US Dollar), 2003?08 59

Value analysis (US Dollar), 2008?13 60

Volume analysis, 2003?08 62

Volume analysis, 2008?13 63

Company share analysis 65

Distribution analysis 67

Expenditure and consumption per capita 69

Chapter 9 Research Methodology 71

Methodology overview 71

Secondary research 72

Market modeling 73

Creating an initial data model 73

Revising the initial data model 73

Creating a final estimate 74

Creating demographic value splits 74

Primary research 74

Data finalization 75

Ongoing research 75

Chapter 10 APPENDIX 76

Future readings 76

How to contact experts in your industry 76

Disclaimer 76



LIST OF FIGURES

Figure 1: Beer, cider and FABs, Middle East and Africa, value by category ($m), 2003?13 21

Figure 2: Beer, cider and FABs, Middle East and Africa, category growth comparison, by value, 2003?13 21

Figure 3: Beer, cider and FABs, Middle East and Africa, volume by category (liters, million), 2003?13 24

Figure 4: Beer, cider and FABs, Middle East and Africa, category growth comparison, by volume, 2003?13 24

Figure 5: Beer, cider and FABs, Middle East and Africa, company share (top five companies) by volume (%), 2007?08 27

Figure 6: Beer, cider and FABs, Middle East and Africa, distribution channels by volume (%), 2007?08 29

Figure 7: Beer, Middle East and Africa, value by segment ($m), 2003?13 38

Figure 8: Beer, Middle East and Africa, category growth comparison, by value, 2003?13 38

Figure 9: Beer, Middle East and Africa, volume by segment (liters, million), 2003?13 41

Figure 10: Beer, Middle East and Africa, category growth comparison, by volume, 2003?13 41

Figure 11: Beer, Middle East and Africa, company share by volume (%), 2007?08 44

Figure 12: Beer, Middle East and Africa, distribution channels by volume (%), 2007?08 46

Figure 13: Cider, Middle East and Africa, value ($m), 2003?13 50

Figure 14: Cider, Middle East and Africa, volume (liters, million), 2003?13 52

Figure 15: Cider, Middle East and Africa, company share by volume (%), 2007?08 54

Figure 16: Cider, Middle East and Africa, distribution channels by volume (%), 2007?08 56

Figure 17: FABs, Middle East and Africa, value by segment ($m), 2003?13 61

Figure 18: FABs, Middle East and Africa, category growth comparison, by value, 2003?13 61

Figure 19: FABs, Middle East and Africa, volume by segment (liters, million), 2003?13 64

Figure 20: FABs, Middle East and Africa, category growth comparison, by volume, 2003?13 64

Figure 21: FABs, Middle East and Africa, company share by volume (%), 2007?08 66

Figure 22: FABs, Middle East and Africa, distribution channels by volume (%), 2007?08 68

Figure 23: Annual data review process 72



LIST OF TABLES

Table 1: Beer, cider and FABs category definitions 8

Table 2: Beer, cider and FABs distribution channels 9

Table 3: Middle East and Africa beer, cider and FABs value (country-wise), 2003?08 ($m) 17

Table 4: Middle East and Africa beer, cider and FABs value (country-wise) forecast, 2008?13 ($m) 17

Table 5: Middle East and Africa beer, cider and FABs volume (country-wise), 2003?08 (liters, million) 18

Table 6: Middle East and Africa beer, cider and FABs volume (country-wise) forecast, 2008?13 (liters, million) 18

Table 7: Beer, cider and FABs, Middle East and Africa, value by category ($m), 2003?08 19

Table 8: Beer, cider and FABs, Middle East and Africa, value forecast by category ($m), 2008?13 20

Table 9: Beer, cider and FABs, Middle East and Africa, volume by category (liters, million), 2003?08 22

Table 10: Beer, cider and FABs, Middle East and Africa, volume forecast by category (liters, million), 2008?13 23

Table 11: Beer, cider and FABs, Middle East and Africa, company share (top 20 companies) by volume (%), 2007?08 25

Table 12: Beer, cider and FABs, Middle East and Africa, volume by company (liters, million), 2007?08 26

Table 13: Beer, cider and FABs, Middle East and Africa, distribution channels by volume (%), 2007?08 28

Table 14: Beer, cider and FABs, Middle East and Africa, volume by distribution channel (liters, million), 2007?08 28

Table 15: Beer, cider and FABs, Middle East and Africa, expenditure per capita ($), 2003?08 30

Table 16: Beer, cider and FABs, Middle East and Africa, forecast expenditure per capita ($), 2008?13 30

Table 17: Beer, cider and FABs, Middle East and Africa, consumption per capita (liters), 2003?08 31

Table 18: Beer, cider and FABs, Middle East and Africa, forecast consumption per capita (liters), 2008?13 31

Table 19: SABMiller key facts 32

Table 20: Heineken N.V. key facts 34

Table 21: Beer, Middle East and Africa, value by segment ($m), 2003?08 36

Table 22: Beer, Middle East and Africa, value forecast by segment ($m), 2008?13 37

Table 23: Beer, Middle East and Africa, volume by segment (liters, million), 2003?08 39

Table 24: Beer, Middle East and Africa, volume forecast by segment (liters, million), 2008?13 40

Table 25: Beer, Middle East and Africa, company share by volume (%), 2007?08 42

Table 26: Beer, Middle East and Africa, volume by company (liters, million), 2007?08 43

Table 27: Beer, Middle East and Africa, distribution channels by volume (%), 2007?08 45

Table 28: Beer, Middle East and Africa, volume by distribution channel (liters, million), 2007?08 45

Table 29: Beer, Middle East and Africa, expenditure per capita ($), 2003?08 47

Table 30: Beer, Middle East and Africa, forecast expenditure per capita ($), 2008?13 47

Table 31: Beer, Middle East and Africa, consumption per capita (liters), 2003?08 48

Table 32: Beer, Middle East and Africa, forecast consumption per capita (liters), 2008?13 48

Table 33: Cider, Middle East and Africa, value ($m), 2003?08 49

Table 34: Cider, Middle East and Africa, value forecast ($m), 2008?13 50

Table 35: Cider, Middle East and Africa, volume (liters, million), 2003?08 51

Table 36: Cider, Middle East and Africa, volume forecast (liters, million), 2008?13 52

Table 37: Cider, Middle East and Africa, company share by volume (%), 2007?08 53

Table 38: Cider, Middle East and Africa, volume by company (liters, million), 2007?08 53

Table 39: Cider, Middle East and Africa, distribution channels by volume (%), 2007?08 55

Table 40: Cider, Middle East and Africa, volume by distribution channel (liters, million), 2007?08 55

Table 41: Cider, Middle East and Africa, expenditure per capita ($), 2003?08 57

Table 42: Cider, Middle East and Africa, forecast expenditure per capita ($), 2008?13 57

Table 43: Cider, Middle East and Africa, consumption per capita (liters), 2003?08 58

Table 44: Cider, Middle East and Africa, forecast consumption per capita (liters), 2008?13 58

Table 45: FABs, Middle East and Africa, value by segment ($m), 2003?08 59

Table 46: FABs, Middle East and Africa, value forecast by segment ($m), 2008?13 60

Table 47: FABs, Middle East and Africa, volume by segment (liters, million), 2003?08 62

Table 48: FABs, Middle East and Africa, volume forecast by segment (liters, million), 2008?13 63

Table 49: FABs, Middle East and Africa, company share by volume (%), 2007?08 65

Table 50: FABs, Middle East and Africa, volume by company (liters, million), 2007?08 65

Table 51: FABs, Middle East and Africa, distribution channels by volume (%), 2007?08 67

Table 52: FABs, Middle East and Africa, volume by distribution channel (liters, million), 2007?08 67

Table 53: FABs, Middle East and Africa, expenditure per capita ($), 2003?08 69

Table 54: FABs, Middle East and Africa, forecast expenditure per capita ($), 2008?13 69

Table 55: FABs, Middle East and Africa, consumption per capita (liters), 2003?08 70

Table 56: FABs, Middle East and Africa, forecast consumption per capita (liters), 2008?13 70

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