Marktanalyse - Asahi Breweries Ltd in Beer (World )

Asahi Breweries was the leading Japanese brewer in 2011. Due to difficult market conditions in Japan, the company has increased its focus on international expansion. It strengthened its position with acquisitions in New Zealand and Australia in 2011, but its presence remains strongly biased towards the mature and declining Japanese market. In order to enhance its growth prospects, Asahi has to continue to look for opportunities abroad, and its Chinese business will be key to its growth.

This is the new descriptor.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Asahi Breweries Ltd in Beer (World )

Euromonitor International

May 2012

Scope of the Report

Strategic Evaluation

Competitive Positioning

Market Assessment

Category and Geographic Opportunities

Brand Strategy

Operations

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