Marktanalyse - Beer in Serbia

Despite the economic crisis and the large decline in beer consumption since 2009, the area remains very dynamic, with major players fighting intensively for sales share. Given that standard lager beer is near maturity, leading companies are beginning to focus on niche areas such as non-alcoholic beers, low-alcoholic beers, dark beers and flavoured beers by investing more and more resources in marketing activities.

Euromonitor International's Beer in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BEER IN SERBIA

Euromonitor International

February 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Lager Price Band Methodology

Summary 1 Lager by Price Band 2011

Table 1 Number of Breweries 2006-2011

Category Data

Table 2 Sales of Beer by Category: Total Volume 2006-2011

Table 3 Sales of Beer by Category: Total Value 2006-2011

Table 4 Sales of Beer by Category: % Total Volume Growth 2006-2011

Table 5 Sales of Beer by Category: % Total Value Growth 2006-2011

Table 6 Sales of Beer by On-trade vs Off-trade Split: Volume 2006-2011

Table 7 Sales of Beer by On-trade vs Off-trade Split: Value 2006-2011

Table 8 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2006-2011

Table 9 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2006-2011

Table 10 Beer: Production, Imports and Exports: Total Volume 2005-2010

Table 11 Company Shares of Beer by National Brand Owner 2007-2011

Table 12 Company Shares of Beer by Global Brand Owner 2007-2011

Table 13 Brand Shares of Beer 2008-2011

Table 14 Forecast Sales of Beer by Category: Total Volume 2011-2016

Table 15 Forecast Sales of Beer by Category: Total Value 2011-2016

Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2011-2016

Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2011-2016

Bip Beograd Ad in Alcoholic Drinks (serbia)

Strategic Direction

Key Facts

Summary 2 Ad Bip Beograd - U Restrukturiranju : Key Facts

Summary 3 Ad Bip Beograd - U Restrukturiranju: Operational Indicators

Company Background

Production

Competitive Positioning

Executive Summary

Crisis Not Yet Over

Arrest of Ratko Mladic Brings Serbia Closer To Joining EU

Beer Players Lead Sales

Expansion of Large Discounters

Further Segmentation

Market Background

Legislation

Table 18 Number of On-trade Establishments by Type 2006-2011

Taxation and Duty Levies

Table 19 Taxation and Duty Levies on Alcoholic Drinks 2011

Table 20 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011

Table 21 Selling Margin of a Typical Beer Brand 2011 (Jelen pivo 0.5L, Apatinska pivara doo)

Table 22 Selling Margin of a Typical Wine Brand 2011 (Vranac, Agrokombinat 13 Jul ad)

Table 23 Selling Margin of a Typical Spirits Brand 2011

Operating Environment

Contraband/parallel Trade

Key New Product Launches

Summary 4 Key New Product Developments 2010-2011

Market Indicators

Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011

Market Data

Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011

Table 26 Sales of Alcoholic Drinks by Category: Total Value 2006-2011

Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011

Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011

Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011

Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011

Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011

Table 32 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011

Table 33 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011

Table 34 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011

Table 35 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011

Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016

Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016

Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016

Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016

Definitions

Published Data Comparisons

Summary 5 Research Sources

• The Packaging of Retail Alcoholic Drinks in New Zealand, 2007 to 2017
• The Packaging of Retail Alcoholic Drinks in Peru, 2007 to 2017
• Database of Beer, Wine and Liquor Stores in Australia
• Database of Beer, Wine and Liquor Stores in Belgium
• Database of Beer, Wine and Liquor Stores in Brazil
• Database of Beer, Wine and Liquor Stores in Canada
• Database of Beer, Wine and Liquor Stores in China
• Database of Beer, Wine and Liquor Stores in France
• Database of Beer, Wine and Liquor Stores in Germany
• Database of Beer, Wine and Liquor Stores in Hong Kong
• Database of Beer, Wine and Liquor Stores in India
• Database of Beer, Wine and Liquor Stores in Ireland
• Database of Beer, Wine and Liquor Stores in Israel
• Database of Beer, Wine and Liquor Stores in Italy
• Database of Beer, Wine and Liquor Stores in Japan
• Database of Beer, Wine and Liquor Stores in Mexico
• Database of Beer, Wine and Liquor Stores in Netherlands
• Database of Beer, Wine and Liquor Stores in Poland
• Database of Beer, Wine and Liquor Stores in Russia
• Database of Beer, Wine and Liquor Stores in Singapore