Marktanalyse - Sports Nutrition in Italy

With longer working hours and rising obesity rates, Italians are increasingly expressing a willingness to increase their level of physical activity. Anecdotal evidence, as well as fitness industry sources, indicate that a rising number of people have fitness club membership. This trend is further supported by vanity and health concerns amongst younger Italians, especially young single professionals, who pay considerable attention to their physical appearance and body shape, and for whom gym...

Euromonitor International's Sports Nutrition in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Non-Protein Products, Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

SPORTS NUTRITION IN ITALY

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Switches

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Sports Nutrition: Value 2006-2011

Table 2 Sales of Sports Nutrition: % Value Growth 2006-2011

Table 3 Sports Nutrition Company Shares 2007-2011

Table 4 Sports Nutrition Brand Shares 2008-2011

Table 5 Forecast Sales of Sports Nutrition: Value 2011-2016

Table 6 Forecast Sales of Sports Nutrition: % Value Growth 2011-2016

Executive Summary

Task-specific and New Products Led Growth

Consumer Health Is Increasingly Fragmented

Health and Beauty Retailers Keep the Lion's Share

Consumer Health Will Post Further Growth Over Forecast Period

Key Trends and Developments

Increasing Awareness of Prevention - Health and Beauty

Poor Economy Has A Varied Impact on OTC Products and Dietary Supplements

Consumers Still Lack Trust in Generics, But Private Label Develops Slowly

Chemists/pharmacies Is Still the Cornerstone of Distribution

Increasing Interest in Herbal/traditional Products and Organic Ingredients

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011

Table 8 Life Expectancy at Birth 2006-2011

Market Data

Table 9 Sales of Consumer Health by Category: Value 2006-2011

Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 11 Consumer Health Company Shares 2007-2011

Table 12 Consumer Health Brand Shares 2008-2011

Table 13 Penetration of Private Label by Category 2006-2011

Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011

Table 16 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Appendix

Non-prescription Medicines: Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventative Medicine Impacting Consumer Health

Switches

Summary 1 OTC - Switches 2010-2011

Definitions

Sources

Summary 2 Research Sources

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