Marktanalyse - Annual Marketing Budgets in the Global Construction Supplier Industry 2012–2013: Survey Snapshot

Synopsis
• This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading construction industry executives. The opinions and forward looking statements of 218 industry executives have been captured in our in-depth survey, of which 54% represent Director and C-level respondents.
• The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior marketing decision makers and leading supplier organizations.
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• The report covers data and analysis on annual marketing budgets.

Summary
Annual Marketing Budgets in the Global Construction Supplier Industry 2012—2013: Survey Snapshot is a new report by Timetric that analyzes marketing budgets of suppliers in the global construction industry. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and company size.

Scope
The report features the opinions of global construction industry respondents related to the annual marketing budgets of construction industry suppliers.

Reasons To Buy
• Reveal the scope of marketing investment

Key Highlights
NA

Table of Contents

1 Introduction

1.1 What Is This Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of survey respondents

1.4.1 Profile of buyer respondents

1.4.2 Profile of supplier respondents

2 Annual Marketing Budgets: Construction Industry Suppliers

2.1 Annual marketing budgets by supplier responses

2.2 Annual marketing budgets by region

2.3 Annual marketing budgets by company turnover

3 Appendix

3.1 Survey Results - Closed Questions

3.2 Methodology

3.3 Contact Us

3.4 About Timetric

3.5 Disclaimer





List of Tables

Table 1: Total Global Construction Industry Survey Respondents by Company Type, 2012

Table 2: Global Construction Industry Buyer Respondents by Job Role (%), 2012

Table 3: Global Construction Industry Buyer Respondents by Company Turnover (%), 2012

Table 4: Global Construction Industry Buyer Respondents by Region (%), 2012

Table 5: Global Construction Industry Supplier Respondents by Job Role (%), 2012

Table 6: Global Construction Industry Supplier Respondents by Company Turnover (%), 2012

Table 7: Global Construction Industry Supplier Respondents by Region (%), 2012

Table 8: Annual Marketing Budgets: Construction Equipment and Materials Suppliers (%), 2009?2012

Table 9: Annual Marketing Budgets: Other Construction Industry Suppliers (%), 2009?2012

Table 10: Annual Marketing Budgets by Region (%), 2012

Table 11: Annual Marketing Budgets by Company Turnover (%), 2012

Table 12: Survey Results - Closed Questions





List of Figures

Figure 1: Annual Marketing Budgets: Construction Equipment and Materials Suppliers (%), 2009?2012

Figure 2: Annual Marketing Budgets: Other Construction Industry Suppliers (%), 2009?2012

Figure 3: Annual Marketing Budgets by Region (%), 2012

Figure 4: Annual Marketing Budgets by Company Turnover (%), 2012

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