Marktanalyse - DIY, Home Improvement and Garden Centres in Norway

Successful DIY, home improvement and garden centres outlets offer value-added services for a more demanding customer base seeking one stop shopping. The retail environment for DIY, home improvement and garden centres was characterised by more players competing for the same group of customers in a stable market. This resulted in tougher competition and lower prices. Chains such as Jula Norge resorted to offering lower prices. Other chains such as Maxbo attempted to increase customer loyalty by...

Euromonitor International's DIY, Home Improvement and Garden Centres in Norway report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the DIY, Home Improvement and Garden Centres market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

DIY, HOME IMPROVEMENT AND GARDEN CENTRES IN NORWAY

Euromonitor International

May 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Channel Data

Table 1 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2006-2011

Table 2 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2006-2011

Table 3 DIY, Home Improvement and Garden Centres Company Shares by Value 2007-2011

Table 4 DIY, Home Improvement and Garden Centres Brand Shares by Value 2008-2011

Table 5 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2008-2011

Table 6 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2008-2011

Table 7 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2011-2016

Table 8 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2011-2016

Byggmakker / Norgros As in Retailing (norway)

Strategic Direction

Key Facts

Summary 1 Byggmakker/Norgros AS: Key Facts

Summary 2 Byggmakker/Norgros AS: Operational Indicators

Internet Strategy

Company Background

Competitive Positioning

Summary 3 Byggmakker/Norgros AS: Competitive Position 2011

Coop Norge Handel As in Retailing (norway)

Strategic Direction

Key Facts

Summary 4 Coop Norge Handel AS: Key Facts

Summary 5 Coop Norge Handel AS: Operational Indicators

Internet Strategy

Company Background

Private Label

Table 9 Coop Norge Handel AS: Private label share by chain 2010

Summary 6 Coop Norge Handel AS: Private Label Portfolio

Competitive Positioning

Summary 7 Coop Norge Handel AS: Competitive Position 2011

Løvenskiold Handel As in Retailing (norway)

Strategic Direction

Key Facts

Summary 8 Løvenskiold Handel AS: Key Facts

Summary 9 Løvenskiold Handel AS: Operational Indicators

Internet Strategy

Company Background

Summary 10 Maxbo outlets by type

Private Label

Summary 11 Løvenskiold Handel AS: Private Label Portfolio

Competitive Positioning

Summary 12 Løvenskiold Handel AS: Competitive Position 2011

Executive Summary

Retailing in Norway Has Moderate Growth

Internet Changes Shopping Habits

Rebound for Non-grocery Retailers

Norgesgruppen Asa Continues To Lead Retailing

Downward Price Pressure Dampens Forecast Growth

Key Trends and Developments

Economy Recovers Slowly

Internet Retailing

Summary 13 Internet Habits of Norwegian Consumers by Age Group: 2011

Government Regulation Encourages Competition

Premium Private Label Drives Sales

Consumer Power Continues To Grow

Focus on Corporate Social Responsibility (csr)

Market Indicators

Table 10 Employment in Retailing 2006-2011

Market Data

Table 11 Sales in Retailing by Category: Value 2006-2011

Table 12 Sales in Retailing by Category: % Value Growth 2006-2011

Table 13 Sales in Retailing by Grocery vs Non-Grocery 2006-2011

Table 14 Sales in Store-Based Retailing by Category: Value 2006-2011

Table 15 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011

Table 16 Sales in Non-Grocery Retailers by Category: Value 2006-2011

Table 17 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011

Table 18 Sales in Non-store Retailing by Category: Value 2006-2011

Table 19 Sales in Non-store Retailing by Category: % Value Growth 2006-2011

Table 20 Retailing Company Shares: % Value 2007-2011

Table 21 Retailing Brand Shares: % Value 2008-2011

Table 22 Store-Based Retailing Company Shares: % Value 2007-2011

Table 23 Store-Based Retailing Brand Shares: % Value 2008-2011

Table 24 Non-Grocery Retailers Company Shares: % Value 2007-2011

Table 25 Non-Grocery Retailers Brand Shares: % Value 2008-2011

Table 26 Non-store Retailing Company Shares: % Value 2007-2011

Table 27 Non-store Retailing Brand Shares: % Value 2008-2011

Table 28 Forecast Sales in Retailing by Category: Value 2011-2016

Table 29 Forecast Sales in Retailing by Category: % Value Growth 2011-2016

Table 30 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016

Table 31 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016

Table 32 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016

Table 33 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016

Table 34 Forecast Sales in Non-store Retailing by Category: Value 2011-2016

Table 35 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016

Appendix

Operating Environment

Cash and Carry

Definitions

Summary 14 Research Sources

• Home Improvement and Gardening Stores in Indonesia
• Home Improvement and Gardening Stores in the US
• Home Improvement and Gardening Stores in Ukraine
• Database of Building Material and Supplies Dealers in Argentina
• Database of Building Material and Supplies Dealers in Australia
• Database of Building Material and Supplies Dealers in Austria
• Database of Building Material and Supplies Dealers in Belgium
• Database of Building Material and Supplies Dealers in Brazil
• Database of Building Material and Supplies Dealers in Canada
• Database of Building Material and Supplies Dealers in China
• Database of Building Material and Supplies Dealers in Colombia
• Database of Building Material and Supplies Dealers in Czech Republic
• Database of Building Material and Supplies Dealers in Denmark
• Database of Building Material and Supplies Dealers in Finland
• Database of Building Material and Supplies Dealers in France
• Database of Building Material and Supplies Dealers in Germany
• Database of Building Material and Supplies Dealers in Greece
• Database of Building Material and Supplies Dealers in Hong Kong
• Database of Building Material and Supplies Dealers in Hungary
• Database of Building Material and Supplies Dealers in India