Marktanalyse - DIY, Home Improvement and Garden Centres in Austria

While consumers were suffering from the credit crunch and could not invest in home improvement in 2010, they had more disposable income available in 2011. However, consumers remained concerned regarding possible inflation, motivating them to invest in their homes rather than potentially lose money on savings. As a result DIY, home improvement and garden centre sales experienced a peak year in 2011 with 1% current value terms growth to EUR8.3 billion.

Euromonitor International's DIY, Home Improvement and Garden Centres in Austria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the DIY, Home Improvement and Garden Centres market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

DIY, HOME IMPROVEMENT AND GARDEN CENTRES IN AUSTRIA

Euromonitor International

May 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Channel Formats

Chart 1 DIY, Home Improvement and Garden Centres: Obi in Vienna

Channel Data

Table 1 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2006-2011

Table 2 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2006-2011

Table 3 DIY, Home Improvement and Garden Centres Company Shares by Value 2007-2011

Table 4 DIY, Home Improvement and Garden Centres Brand Shares by Value 2008-2011

Table 5 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2008-2011

Table 6 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2008-2011

Table 7 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2011-2016

Table 8 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2011-2016

Baumax AG in Retailing (austria)

Strategic Direction

Key Facts

Summary 1 BauMax AG: Key Facts

Summary 2 BauMax AG: Operational Indicators

Internet Strategy

Company Background

Private Label

Competitive Positioning

Summary 3 BauMax AG: Competitive Position 2011

Executive Summary

Strongest Performance for Retailing Industry Since Recession

Non-grocery Retailing Suffers From Consumer Shift To Internet

Regional Retail Chains Continue To Dominate

Modern Retail Formats To Drive Future Growth

Key Trends and Developments

Drop in Unemployment Rate Following Economic Recovery Benefits Retailing

Internet Retailing Booms

Government Regulation Conducive To Market Entry

Private Label Products Continue To Develop

Social Media Advertisements Become More Common

Growing Focus on Lifestyle Products Helps Lift Growth

Market Indicators

Table 9 Employment in Retailing 2006-2011

Market Data

Table 10 Sales in Retailing by Category: Value 2006-2011

Table 11 Sales in Retailing by Category: % Value Growth 2006-2011

Table 12 Sales in Retailing by Grocery vs Non-Grocery 2006-2011

Table 13 Sales in Store-Based Retailing by Category: Value 2006-2011

Table 14 Sales in Store-Based Retailing by Category: % Value Growth 2006-2011

Table 15 Sales in Non-Grocery Retailers by Category: Value 2006-2011

Table 16 Sales in Non-Grocery Retailers by Category: % Value Growth 2006-2011

Table 17 Sales in Non-store Retailing by Category: Value 2006-2011

Table 18 Sales in Non-store Retailing by Category: % Value Growth 2006-2011

Table 19 Retailing Company Shares: % Value 2007-2011

Table 20 Retailing Brand Shares: % Value 2008-2011

Table 21 Store-Based Retailing Company Shares: % Value 2007-2011

Table 22 Store-Based Retailing Brand Shares: % Value 2008-2011

Table 23 Non-Grocery Retailers Company Shares: % Value 2007-2011

Table 24 Non-Grocery Retailers Brand Shares: % Value 2008-2011

Table 25 Non-store Retailing Company Shares: % Value 2007-2011

Table 26 Non-store Retailing Brand Shares: % Value 2008-2011

Table 27 Forecast Sales in Retailing by Category: Value 2011-2016

Table 28 Forecast Sales in Retailing by Category: % Value Growth 2011-2016

Table 29 Forecast Sales in Store-Based Retailing by Category: Value 2011-2016

Table 30 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2011-2016

Table 31 Forecast Sales in Non-Grocery Retailers by Category: Value 2011-2016

Table 32 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth 2011-2016

Table 33 Forecast Sales in Non-store Retailing by Category: Value 2011-2016

Table 34 Forecast Sales in Non-store Retailing by Category: % Value Growth 2011-2016

Appendix

Operating Environment

Table 35 Shopping Centres/Malls: 2005-2011

Cash and Carry

Table 36 Cash and Carry: Sales Value 2006-2011

Table 37 Cash and Carry: Sales by National Brand Owner: Sales Value 2008-2011

Table 38 Cash and Carry: Number of Outlets by National Brand Owner: 2008-2011

Definitions

Sources

Summary 4 Research Sources

• Home Improvement and Gardening Stores in Argentina
• Home Improvement and Gardening Stores in Bulgaria
• Home Improvement and Gardening Stores in Hungary
• Home Improvement and Gardening Stores in Japan
• Home Improvement and Gardening Stores in New Zealand
• Home Improvement and Gardening Stores in Saudi Arabia
• Home Improvement and Gardening Stores in Slovakia
• Home Improvement and Gardening Stores in South Africa
• Home Improvement and Gardening Stores in Switzerland
• Home Improvement and Gardening Stores in the Czech Republic
• Home Improvement and Gardening Stores in the Philippines
• Home Improvement and Gardening Stores in the United Kingdom
• Home Improvement and Gardening Stores in Brazil
• Home Improvement and Gardening Stores in Indonesia
• Home Improvement and Gardening Stores in Ireland
• Home Improvement and Gardening Stores in Taiwan
• Home Improvement and Gardening Stores in the US
• Home Improvement and Gardening Stores in Ukraine
• Database of Building Material and Supplies Dealers in Argentina
• Database of Building Material and Supplies Dealers in Australia