Marktanalyse - DIY and Gardening in Germany

Euromonitor International's DIY and Gardening in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market. Forecasts to 2011 illustrate how the market is set to change.

Product coverage: building materials, hardware, electrical supplies, hand tools and accessories, power tools and accessories paint/home decorating, wall/floor/window coverings, plumbing/heating/cooling, millwork/doors/ windows, kitchen and bath products, horticultural goods, garden structures, gardening equipment, garden care

Data coverage: market sizes (historic and forecasts), company shares, brand shares

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

DIY and Gardening in Germany

Euromonitor International

October 2009

List of Contents and Tables

Executive Summary

Good Overall Performance

the Effects of Recession and Climate Change

Home Repairs and Pastimes

Highly Fragmented Market

Fairly Good Prospects

Key Trends and Developments

Impacts of the Upcoming Recession

New Product Launches - Convenience and Practicality

Economising - An 'in' Necessity

Organic Products - A Lucrative Category

Online Shopping - Convenience at Home

Market Data

Table 1 Sales of DIY and Gardening by Sector: Value 2003-2008

Table 2 Sales of DIY and Gardening by Sector: % Value Growth 2003-2008

Table 3 DIY and Gardening Company Shares 2004-2008

Table 4 DIY and Gardening Brand Shares 2005-2008

Table 5 Sales of DIY and Gardening by Distribution Format: % Analysis 2003-2008

Table 6 Forecast Sales of DIY and Gardening by Sector: Value 2008-2013

Table 7 Forecast Sales of DIY and Gardening by Sector: % Value Growth 2008-2013

Definitions

DIY and Gardening

DIY

Building Materials

Hardware

Electrical Supplies

Hand Tools and Accessories

Power Tools and Accessories

Paint/home Decorating

Wall/floor/window Coverings

Plumbing/heating/cooling

Millwork/doors/windows

Kitchen and Bath Products

Other DIY

Gardening

Horticultural Goods

Garden Structures

Gardening Equipment

Garden Care

Other Gardening

Barbecues

Summary 1 Research Sources

Bosch & Siemens Hausgeräte GmbH

Strategic Direction

Key Facts

Summary 2 Bosch und Siemens Hausgeräte GmbH: Key Facts

Company Background

Production

Competitive Positioning

Summary 3 Bosch und Siemens Hausgeräte GmbH: Competitive Position 2008

Deutsche Amphibolin-werke Von Robert Murjahn Stiftung & Co Kg

Strategic Direction

Key Facts

Summary 4 Deutsche Amphibolin-Werke von Robert Murjahn Stiftung & Co KG: Key Facts

Company Background

Production

Summary 5 Deutsche Amphibolin-Werke von Robert Murjahn Stiftung & Co KG: Production Statistics 2008

Competitive Positioning

Summary 6 Deutsche Amphibolin-Werke von Robert Murjahn Stiftung & Co KG: Competitive Position 2008

Hornbach Holding AG

Strategic Direction

Key Facts

Summary 7 Hornbach Holding AG: Key Facts

Summary 8 Hornbach Holding AG: Operational Indicators

Company Background

Production

Competitive Positioning

Obi GmbH & Co Deutschland Kg

Strategic Direction

Key Facts

Summary 9 OBI Bau- und Heimwerkermärkte GmbH & Co Franchise Center KG: Key Facts

Company Background

Production

Competitive Positioning

Praktiker Bau & Heimwerkermärkte Holding AG

Strategic Direction

Key Facts

Summary 10 Praktiker Bau- und Heimwerkermärkte Holding AG: Key Facts

Summary 11 Praktiker Bau- und Heimwerkermärkte Holding AG: Operational Indicators

Company Background

Production

Competitive Positioning

Headlines

Trends

Competitive Landscape

Prospects

New Product Developments

Summary 12 New Product Launches 2008

Sector Data

Table 8 Sales of DIY by Subsector: Value 2003-2008

Table 9 Sales of DIY by Subsector: % Value Growth 2003-2008

Table 10 DIY Company Shares 2004-2008

Table 11 DIY Brand Shares 2005-2008

Table 12 Sales of DIY by Distribution Format: % Analysis 2003-2008

Table 13 Forecast Sales of DIY by Subsector: Value 2008-2013

Table 14 Forecast Sales of DIY by Subsector: % Value Growth 2008-2013

Headlines

Trends

Competitive Landscape

Prospects

New Product Developments

Summary 13 New Product Launches 2008

Sector Data

Table 15 Sales of Gardening by Subsector: Value 2003-2008

Table 16 Sales of Gardening by Subsector: % Value Growth 2003-2008

Table 17 Gardening Company Shares 2004-2008

Table 18 Gardening Brand Shares 2005-2008

Table 19 Sales of Gardening by Distribution Format: % Analysis 2003-2008

Table 20 Forecast Sales of Gardening by Subsector: Value 2008-2013

Table 21 Forecast Sales of Gardening by Subsector: % Value Growth 2008-2013

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