Marktanalyse - Baby and Child-Specific Products in Germany

Naturally-positioned products is the main trend in baby care. Many parents distrust synthetic chemical ingredients, and they want to protect their babies’ and children’s skin from any possible harm, and therefore increasingly tend to buy naturally-positioned products, which often means fewer ingredients, such as baby care products 'without perfume”.

Euromonitor International's Baby and Child-specific Products in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby and Child-specific Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

BABY AND CHILD-SPECIFIC PRODUCTS IN GERMANY

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Baby and Child-specific Products by Category: Value 2006-2011

Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2006-2011

Table 3 Baby and Child-specific Products Premium Vs Mass % Analysis 2006-2011

Table 4 Baby and Child-specific Products Company Shares 2007-2011

Table 5 Baby and Child-specific Products Brand Shares 2008-2011

Table 6 Baby and Child-specific Products Premium Brand Shares 2008-2011

Table 7 Baby and Child-specific Skin Care Brand Shares 2008-2011

Table 8 Baby and Child-specific Sun Care Brand Shares 2008-2011

Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2011-2016

Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2011-2016

Table 11 Forecast Baby and Child-specific Products Premium Vs Mass % Analysis 2011-2016

Beiersdorf AG in Beauty and Personal Care (germany)

Strategic Direction

Key Facts

Summary 1 Beiersdorf AG: Key Facts

Summary 2 Beiersdorf AG: Operational Indicators

Company Background

Production

Summary 3 Beiersdorf AG: Production Statistics 2011

Competitive Positioning

Summary 4 Beiersdorf AG: Competitive Position 2011

Procter & Gamble GmbH in Beauty and Personal Care (germany)

Strategic Direction

Key Facts

Summary 5 Procter & Gamble GmbH: Key Facts

Summary 6 Procter & Gamble GmbH: Operational Indicators

Company Background

Production

Summary 7 Procter & Gamble GmbH: Production Statistics 2011

Competitive Positioning

Summary 8 Procter & Gamble GmbH: Competitive Position 2011

Summary 9 P&G Prestige Beauté GmbH: Competitive Position 2011

Unilever Deutschland GmbH in Beauty and Personal Care (germany)

Strategic Direction

Key Facts

Summary 10 Unilever Deutschland GmbH: Key Facts

Summary 11 Unilever Deutschland GmbH: Operational Indicators

Company Background

Production

Summary 12 Unilever Deutschland GmbH: Production Statistics 2011

Competitive Positioning

Summary 13 Unilever Deutschland GmbH: Competitive Position 2011

Weleda AG in Beauty and Personal Care (germany)

Strategic Direction

Key Facts

Summary 14 Weleda AG: Key Facts

Summary 15 Weleda AG: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 16 Weleda AG: Competitive Position 2011

Executive Summary

Continued Growth for Beauty and Personal Care in 2011

Men's Grooming and Niche Sets/kits Among the Fastest Growing in 2011

Big Multinationals Lead the Market, Including Local Giants

Parapharmacies/drugstores Remain Most Popular Channel

Stagnating Future Inevitable But Pockets of Growth Remain

Key Trends and Developments

Trading Up Leads To Declining Shares for Cheap Mass Brands and Private Label

Value-added Products Grow As Consumers Seek Good Value for Their Money

Naturalness Remains Key Trend Within Beauty and Personal Care

Ageing Population Remains A Growth Opportunity

Growing Popularity of E-commerce Boosts On-line Sales

Market Data

Table 12 Sales of Beauty and Personal Care by Category: Value 2006-2011

Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011

Table 14 Sales of Premium Cosmetics by Category: Value 2006-2011

Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011

Table 16 Beauty and Personal Care Company Shares by NBO 2007-2011

Table 17 Beauty and Personal Care Company Shares by GBO 2007-2011

Table 18 Beauty and Personal Care Brand Shares 2008-2011

Table 19 Penetration of Private Label by Category 2006-2011

Table 20 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011

Table 21 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011

Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016

Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016

Table 24 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016

Table 25 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016

Appendix

Definitions

Sources

Summary 17 Research Sources

• Nestlé SA in Packaged Food – Baby Food and Dairy (World)
• Baby Food in Morocco
• Database of Supermarkets and Other Grocery Stores in Sweden
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• Baby Food in Croatia
• Baby Food in India
• Baby Food in Russia
• Baby Food in Saudi Arabia
• Baby Food in South Africa
• Baby Food in Thailand
• Baby Food in Tunisia
• Baby Food in Vietnam
• Baby Food in Azerbaijan
• Baby Food in Cameroon
• Baby Food in Chile
• Baby Food in Costa Rica
• Baby Food in Guatemala
• Baby Food in Israel
• Baby Food in Japan
• Baby Food in Kenya