Marktanalyse - Childrenswear in Poland

In 2011 girls’ clothing was larger than boys’ clothing despite the fact that the number of boys aged 4-14 is higher than the number of girls. However, it is typical that parents purchase more pieces of clothing on average for girls than boys. Regardless of gender, the offer of hypoallergenic childrenswear is gradually widening. Such products are typically purchased by mothers of children with allergy problems. Wearing such a type of clothing is perceived as way to protect children against skin...

Euromonitor International's Childrenswear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Clothing, Girls' Clothing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

CHILDRENSWEAR IN POLAND

Euromonitor International

April 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Childrenswear by Category: Volume 2006-2011

Table 2 Sales of Childrenswear by Category: Value 2006-2011

Table 3 Sales of Childrenswear by Category: % Volume Growth 2006-2011

Table 4 Sales of Childrenswear by Category: % Value Growth 2006-2011

Table 5 Childrenswear Company Shares 2007-2011

Table 6 Childrenswear Brand Shares 2008-2011

Table 7 Sales of Childrenswear by Distribution Format: % Analysis 2006-2011

Table 8 Forecast Sales of Childrenswear by Category: Volume 2011-2016

Table 9 Forecast Sales of Childrenswear by Category: Value 2011-2016

Table 10 Forecast Sales of Childrenswear by Category: % Volume Growth 2011-2016

Table 11 Forecast Sales of Childrenswear by Category: % Value Growth 2011-2016

C&a Polska Sp Zoo in Apparel (poland)

Strategic Direction

Key Facts

Summary 1 C&A Polska Sp zoo: Key Facts

Summary 2 C&A Polska Sp zoo: Operational Indicators

Company Background

Chart 1 C&A Polska Sp zoo: C&A in Warsaw

Competitive Positioning

Summary 3 C&A Polska Sp zoo: Competitive Position 2011

Internet Strategy

H&m Hennes & Mauritz Sp Zoo in Apparel (poland)

Strategic Direction

Key Facts

Summary 4 H&M Hennes & Mauritz Sp zoo: Key Facts

Summary 5 H&M Hennes & Mauritz Sp zoo: Operational Indicators

Company Background

Chart 2 H&M Hennes & Mauritz Sp zoo: H&M in Warsaw

Competitive Positioning

Summary 6 H&M Hennes & Mauritz Sp zoo: Competitive Position 2011

Internet Strategy

Lpp SA in Apparel (poland)

Strategic Direction

Key Facts

Summary 7 LPP SA: Key Facts

Summary 8 LPP SA: Operational Indicators

Company Background

Chart 3 LPP SA: House in Warsaw

Chart 4 LPP SA: Cropp Town in Warsaw

Chart 5 LPP SA: Reserved in Warsaw

Chart 6 LPP SA: Mohito in Warsaw

Chart 7 LPP SA: Re-Kids in Bialystok

Competitive Positioning

Summary 9 LPP SA: Competitive Position 2011

Internet Strategy

Zara Polska Sp Zoo in Apparel (poland)

Strategic Direction

Key Facts

Summary 10 Zara Polska Sp zoo: Key Facts

Summary 11 Zara Polska Sp zoo: Operational Indicators

Company Background

Chart 8 Zara Polska Sp zoo: Zara in Bialystok

Chart 9 Zara Polska Sp zoo: Massimo Dutti in Warsaw

Chart 10 Zara Polska Sp zoo: Stradivarius in Warsaw

Chart 11 Zara Polska Sp zoo: Pull & Bear in Warsaw

Chart 12 Zara Polska Sp zoo: Bershka in Poznan

Chart 13 Zara Polska Sp zoo: Oysho in Bialystok

Competitive Positioning

Summary 12 Zara Sp zoo: Competitive Position 2011

Internet Strategy

Executive Summary

Apparel Sees Growth Despite Declining Purchasing Power

Rising Prices of Cotton and Fuel Affect the Prices of Apparel

Gap Enters Apparel in Poland

Masstige - A New Trend in Apparel in Poland

Advertising by Apparel Companies on Television

Shift Towards Online Retailing - New E-stores Open

Good Performance Expected for Apparel in the Forecast Period

Key Trends and Developments

New Players Enter the Market, Despite the High Penetration of Foreign Fashion Brands

Sales Periods Drive the Apparel Market

Healthy Lifestyles Drive Demand for Sportswear

Internet Retailing - Increasingly Strong Distribution Channel for Apparel

Economic Slowdown Affects Apparel

Formal Dress Code Becomes More Liberal

Market Data

Table 12 Sales of Apparel by Category: Volume 2006-2011

Table 13 Sales of Apparel by Category: Value 2006-2011

Table 14 Sales of Apparel by Category: % Volume Growth 2006-2011

Table 15 Sales of Apparel by Category: % Value Growth 2006-2011

Table 16 Apparel Company Shares 2007-2011

Table 17 Apparel Brand Shares 2008-2011

Table 18 Sales of Apparel by Distribution Format: % Analysis 2006-2011

Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2011

Table 20 Sales of Clothing by Category and Distribution Format: % Analysis 2011

Table 21 Forecast Sales of Apparel by Category: Volume 2011-2016

Table 22 Forecast Sales of Apparel by Category: Value 2011-2016

Table 23 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016

Table 24 Forecast Sales of Apparel by Category: % Value Growth 2011-2016

Definitions

Sources

Summary 13 Research Sources

• Childrenswear in Argentina
• Childrenswear in China
• Childrenswear in Chile
• Childrenswear in Denmark
• Childrenswear in Denmark
• Childrenswear in Mexico
• Childrenswear in Poland
• Childrenswear in Sweden
• Database of Supermarkets and Other Grocery Stores in Israel
• The Patron Spirits Company in Luxury Goods (United Arab Emirates)
• Childrenswear in Morocco
• Baby- und Kinderausstattung 2012
• Childrenswear in Denmark
• Childrenswear in Portugal
• Childrenswear in Spain
• Childrenswear in Turkey
• Childrenswear in Russia
• Childrenswear in Italy
• Childrenswear in Thailand
• Childrenswear in Vietnam