Marktanalyse - Childrenswear in Hungary

Childrenswear declined by 2% in current value terms in 2011 to reach HuF38.5 billion. Volume sales declined by 3%; around 8.73 million pieces of childrenswear products were sold in 2011. At the beginning of the crisis, families saved money on parents’ clothing but kept their expenditure levels for children’s apparel. As the economic situation remained insecure throughout 2011, and in certain segments of society it even became worse, consumers started to reduce this part of their apparel...

Euromonitor International's Childrenswear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Clothing, Girls' Clothing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

CHILDRENSWEAR IN HUNGARY

Euromonitor International

April 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Childrenswear by Category: Volume 2006-2011

Table 2 Sales of Childrenswear by Category: Value 2006-2011

Table 3 Sales of Childrenswear by Category: % Volume Growth 2006-2011

Table 4 Sales of Childrenswear by Category: % Value Growth 2006-2011

Table 5 Childrenswear Company Shares 2007-2011

Table 6 Childrenswear Brand Shares 2008-2011

Table 7 Sales of Childrenswear by Distribution Format: % Analysis 2006-2011

Table 8 Forecast Sales of Childrenswear by Category: Volume 2011-2016

Table 9 Forecast Sales of Childrenswear by Category: Value 2011-2016

Table 10 Forecast Sales of Childrenswear by Category: % Volume Growth 2011-2016

Table 11 Forecast Sales of Childrenswear by Category: % Value Growth 2011-2016

H&m Ruházati Kiskereskedelmi Kft in Apparel (hungary)

Strategic Direction

Key Facts

Summary 1 H&M Ruházati Kiskereskedelmi Kft: Key Facts

Summary 2 H&M Ruházati Kiskereskedelmi Kft: Operational Indicators

Company Background

Chart 1 H&M Ruházati Kiskereskedelmi Kft: H&M in Budapest

Production

Competitive Positioning

Summary 3 H&M Ruházati Kiskereskedelmi Kft: Competitive Position 2011

Internet Strategy

Zara Magyarország Kft in Apparel (hungary)

Strategic Direction

Key Facts

Summary 4 Zara Magyarország Kft: Key Facts

Summary 5 Zara Magyarország Kft: Operational Indicators

Company Background

Chart 2 Zara Magyarország Kft: Zara in Budapest

Production

Competitive Positioning

Summary 6 Zara Magyarország Kft: Competitive Position 2011

Internet Strategy

Executive Summary

Weak Purchasing Power of Consumers

Competition From Second-hand Apparel Is Strenghtening

High-quality Assortment Is the Last Resort of Local Apparel Brands

Hypermarkets and Supermarkets Dominate

Players Expect Moderate Growth in 2012

Key Trends and Developments

Rejuvenation of Apparel Brands

Rising Costs and Weak Local Currency Lead To Growing Prices

Multibrand Sports Apparel Players Threaten the Position of Monobrand Stores

Online Used for Promotion-seeking and Price Comparison But Not for Shopping

Distribution Landscape in Change After the Crisis

Slowly Wakening Style- and Fashion-consciousness in Hungary

Market Data

Table 12 Sales of Apparel by Category: Volume 2006-2011

Table 13 Sales of Apparel by Category: Value 2006-2011

Table 14 Sales of Apparel by Category: % Volume Growth 2006-2011

Table 15 Sales of Apparel by Category: % Value Growth 2006-2011

Table 16 Apparel Company Shares 2007-2011

Table 17 Apparel Brand Shares 2008-2011

Table 18 Sales of Apparel by Distribution Format: % Analysis 2006-2011

Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2011

Table 20 Sales of Clothing by Category and Distribution Format: % Analysis 2011

Table 21 Forecast Sales of Apparel by Category: Volume 2011-2016

Table 22 Forecast Sales of Apparel by Category: Value 2011-2016

Table 23 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016

Table 24 Forecast Sales of Apparel by Category: % Value Growth 2011-2016

Definitions

Sources

Summary 7 Research Sources

• Childrenswear in Chile
• Childrenswear in Mexico
• Database of Supermarkets and Other Grocery Stores in Israel
• The Patron Spirits Company in Luxury Goods (United Arab Emirates)
• Childrenswear in Morocco
• Baby- und Kinderausstattung 2012
• Childrenswear in Denmark
• Childrenswear in Portugal
• Childrenswear in Spain
• Childrenswear in Turkey
• Childrenswear in Russia
• Childrenswear in Italy
• Childrenswear in Thailand
• Childrenswear in Vietnam
• Kinderbekleidung 2012
• Childrenswear in Indonesia
• Childrenswear in Romania
• Childrenswear in Singapore
• Childrenswear in Taiwan
• Childrenswear in Brazil