Marktanalyse - Childrenswear in Hong Kong, China

Childrenswear experienced 7% current value growth to reach HK$1,787 million in 2011. Childrenswear saw a huge slowdown in value growth during 2011 versus the previous year due to the low birth rate. Consumers’ strong focus on their careers amidst the positive economic conditions saw many pushing back childbirth or even marriage plans. This in turn limited the overall potential of childrenswear during 2011.

Euromonitor International's Childrenswear in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Clothing, Girls' Clothing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

CHILDRENSWEAR IN HONG KONG, CHINA

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Childrenswear by Category: Volume 2006-2011

Table 2 Sales of Childrenswear by Category: Value 2006-2011

Table 3 Sales of Childrenswear by Category: % Volume Growth 2006-2011

Table 4 Sales of Childrenswear by Category: % Value Growth 2006-2011

Table 5 Childrenswear Company Shares 2007-2011

Table 6 Childrenswear Brand Shares 2008-2011

Table 7 Sales of Childrenswear by Distribution Format: % Analysis 2006-2011

Table 8 Forecast Sales of Childrenswear by Category: Volume 2011-2016

Table 9 Forecast Sales of Childrenswear by Category: Value 2011-2016

Table 10 Forecast Sales of Childrenswear by Category: % Volume Growth 2011-2016

Table 11 Forecast Sales of Childrenswear by Category: % Value Growth 2011-2016

H&m Hennes & Mauritz Ab in Apparel (hong Kong, China)

Strategic Direction

Key Facts

Summary 1 H&M Hennes & Mauritz AB: Key Facts

Company Background

Chart 1 H&M Hennes & Mauritz AB in Hong Kong

Chart 2 H&M Hennes & Mauritz in Hong Kong 2

Production

Competitive Positioning

Summary 2 H&M Hennes & Mauritz AB: Competitive Position 2011

Internet Strategy

Nike Hong Kong Ltd in Apparel (hong Kong, China)

Strategic Direction

Key Facts

Summary 3 Nike Hong Kong Ltd: Key Facts

Company Background

Chart 3 Nike Hong Kong Ltd: Nike in Mong Kok Grand Century Plaza, Hong Kong

Chart 4 Nike Hong Kong Ltd: Nike in Mong Kok Grand Century Plaza, Hong Kong2

Chart 5 Nike Hong Kong Ltd: Nike in Mong Kok Grand Century Plaza, Hong Kong3

Production

Competitive Positioning

Summary 4 Nike Hong Kong Ltd: Competitive Position 2011

Internet Strategy

Executive Summary

Influx of Mainland Shoppers

Ageing Population Extended Elderly Apparel Markets

Inflation Increased Production and Operating Costs

Consumer Demand Dictates More Sportswear and Organic Clothing

Demand for More Plus-size Childrenswear Due To Child Obesity Problems

Competition Intensifies As More Brands Enter Hong Kong

Key Trends and Developments

Influx of Mainland Shoppers

Ageing Population Extended Elderly Apparel Markets

Consumer Demand Dictates More Sportswear and Organic Clothing

Inflation Increased Production and Operating Costs

Demand for More Plus-size Childrenswear Due To Child Obesity Problems

Competition Intensifies As More Brands Enter Hong Kong

Market Data

Table 12 Sales of Apparel by Category: Volume 2006-2011

Table 13 Sales of Apparel by Category: Value 2006-2011

Table 14 Sales of Apparel by Category: % Volume Growth 2006-2011

Table 15 Sales of Apparel by Category: % Value Growth 2006-2011

Table 16 Apparel Company Shares 2007-2011

Table 17 Apparel Brand Shares 2008-2011

Table 18 Sales of Apparel by Distribution Format: % Analysis 2006-2011

Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2011

Table 20 Sales of Clothing by Category and Distribution Format: % Analysis 2011

Table 21 Forecast Sales of Apparel by Category: Volume 2011-2016

Table 22 Forecast Sales of Apparel by Category: Value 2011-2016

Table 23 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016

Table 24 Forecast Sales of Apparel by Category: % Value Growth 2011-2016

Definitions

Sources

Summary 5 Research Sources

• Childrenswear in Chile
• Childrenswear in Mexico
• Database of Supermarkets and Other Grocery Stores in Israel
• The Patron Spirits Company in Luxury Goods (United Arab Emirates)
• Childrenswear in Morocco
• Baby- und Kinderausstattung 2012
• Childrenswear in Denmark
• Childrenswear in Portugal
• Childrenswear in Spain
• Childrenswear in Turkey
• Childrenswear in Russia
• Childrenswear in Italy
• Childrenswear in Thailand
• Childrenswear in Vietnam
• Kinderbekleidung 2012
• Childrenswear in Indonesia
• Childrenswear in Romania
• Childrenswear in Singapore
• Childrenswear in Taiwan
• Childrenswear in Brazil