Marktanalyse - Childrenswear in Brazil

There are two main reasons behind the strong performance of childrenswear over the review period — the growing number of women in the workforce, which boosted household income levels, and couples having fewer children. According to the IBGE, the average number of children per family declined to 1.9 in 2009 compared to 2.3 in 2001. With fewer children per family and increasing disposable incomes, expenditure on childrenswear and toys and games increased over the review period as parents sought...

Euromonitor International's Childrenswear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Clothing, Girls' Clothing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

CHILDRENSWEAR IN BRAZIL

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Childrenswear by Category: Volume 2006-2011

Table 2 Sales of Childrenswear by Category: Value 2006-2011

Table 3 Sales of Childrenswear by Category: % Volume Growth 2006-2011

Table 4 Sales of Childrenswear by Category: % Value Growth 2006-2011

Table 5 Childrenswear Company Shares 2007-2011

Table 6 Childrenswear Brand Shares 2008-2011

Table 7 Sales of Childrenswear by Distribution Format: % Analysis 2006-2011

Table 8 Forecast Sales of Childrenswear by Category: Volume 2011-2016

Table 9 Forecast Sales of Childrenswear by Category: Value 2011-2016

Table 10 Forecast Sales of Childrenswear by Category: % Volume Growth 2011-2016

Table 11 Forecast Sales of Childrenswear by Category: % Value Growth 2011-2016

Hering Textil SA in Apparel (brazil)

Strategic Direction

Key Facts

Summary 1 Hering Textil SA: Key Facts

Summary 2 Hering Textil SA: Operational Indicators

Company Background

Chart 1 Hering Textil SA: Hering Store in São Paulo

Production

Competitive Positioning

Summary 3 Hering Textil SA: Competitive Position 2011

Internet Strategy

Lojas Renner SA in Apparel (brazil)

Strategic Direction

Key Facts

Summary 4 Lojas Renner SA: Key Facts

Summary 5 Lojas Renner SA: Operational Indicators

Company Background

Chart 2 Lojas Renner SA: Lojas Renner in São Paulo

Production

Competitive Positioning

Summary 6 Lojas Renner SA: Competitive Position 2011

Internet Strategy

Lojas Riachuelo SA in Apparel (brazil)

Strategic Direction

Key Facts

Summary 7 Lojas Riachuelo SA: Key Facts

Summary 8 Lojas Riachuelo SA: Operational Indicators

Company Background

Chart 3 Lojas Riachuelo SA: Riachuelo in São Paulo

Production

Competitive Positioning

Summary 9 Lojas Riachuelo SA: Competitive Position 2011

Internet Strategy

Zara Brasil Ltda in Apparel (brazil)

Strategic Direction

Key Facts

Summary 10 Zara Brasil Ltda: Key Facts

Company Background

Chart 4 Zara Brasil Ltda: Zara in São Paulo

Production

Competitive Positioning

Summary 11 Zara Brasil Ltda: Competitive Position 2011

Internet Strategy

Executive Summary

Brazilian Consumers Moving To Higher-priced Products

Great Potential for Sportswear With World Cup and Olympics

Vulcabrás|azaléia Close Factories in Brazil

Internet Retailing A Channel To Explore

Positive Performance Expected for Apparel

Key Trends and Developments

Further Investment in Internet Retailing

Manufacturers Reformulate Strategies To Succeed in Apparel

Potential To Explore in Sportswear Beyond Football

Brazilian Consumers Purchasing Higher-priced Products

Market Data

Table 12 Sales of Apparel by Category: Volume 2006-2011

Table 13 Sales of Apparel by Category: Value 2006-2011

Table 14 Sales of Apparel by Category: % Volume Growth 2006-2011

Table 15 Sales of Apparel by Category: % Value Growth 2006-2011

Table 16 Apparel Company Shares 2007-2011

Table 17 Apparel Brand Shares 2008-2011

Table 18 Sales of Apparel by Distribution Format: % Analysis 2006-2011

Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2011

Table 20 Sales of Clothing by Category and Distribution Format: % Analysis 2011

Table 21 Forecast Sales of Apparel by Category: Volume 2011-2016

Table 22 Forecast Sales of Apparel by Category: Value 2011-2016

Table 23 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016

Table 24 Forecast Sales of Apparel by Category: % Value Growth 2011-2016

Definitions

Sources

Summary 12 Research Sources

• Childrenswear in Argentina
• Childrenswear in China
• Childrenswear in Chile
• Childrenswear in Denmark
• Childrenswear in Mexico
• Childrenswear in Poland
• Childrenswear in Sweden
• Database of Supermarkets and Other Grocery Stores in Israel
• The Patron Spirits Company in Luxury Goods (United Arab Emirates)
• Childrenswear in Morocco
• Baby- und Kinderausstattung 2012
• Childrenswear in Denmark
• Childrenswear in Portugal
• Childrenswear in Spain
• Childrenswear in Turkey
• Childrenswear in Russia
• Childrenswear in Italy
• Childrenswear in Thailand
• Childrenswear in Vietnam
• Kinderbekleidung 2012