Marktanalyse - Childrenswear in Austria

Despite the declining birth rate and smaller families, consumers still spend increasing amounts of money on childrenswear to pamper their fewer children. In fact, the fertility rate is 1.4 births per female, and was below replacement level in 2011. Despite this, there was an increase in childrenswear of 3% in both volume and current value terms.

Euromonitor International's Childrenswear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Clothing, Girls' Clothing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

CHILDRENSWEAR IN AUSTRIA

Euromonitor International

May 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Childrenswear by Category: Volume 2006-2011

Table 2 Sales of Childrenswear by Category: Value 2006-2011

Table 3 Sales of Childrenswear by Category: % Volume Growth 2006-2011

Table 4 Sales of Childrenswear by Category: % Value Growth 2006-2011

Table 5 Childrenswear Company Shares 2007-2011

Table 6 Childrenswear Brand Shares 2008-2011

Table 7 Sales of Childrenswear by Distribution Format: % Analysis 2006-2011

Table 8 Forecast Sales of Childrenswear by Category: Volume 2011-2016

Table 9 Forecast Sales of Childrenswear by Category: Value 2011-2016

Table 10 Forecast Sales of Childrenswear by Category: % Volume Growth 2011-2016

Table 11 Forecast Sales of Childrenswear by Category: % Value Growth 2011-2016

Hennes & Mauritz (h&m) GmbH in Apparel (austria)

Strategic Direction

Key Facts

Summary 1 Hennes & Mauritz (H&M) GmbH: Key Facts

Summary 2 Hennes & Mauritz (H&M) GmbH: Operational Indicators (Austria)

Company Background

Chart 1 Hennes & Mauritz (H&M) GmbH: H&M in Vienna

Production

Competitive Positioning

Summary 3 Hennes & Mauritz (H&M) GmbH: Competitive Position 2011

Internet Strategy

Stummer GmbH in Apparel (austria)

Strategic Direction

Key Facts

Summary 4 Stummer GmbH: Key Facts

Company Background

Production

Competitive Positioning

Summary 5 Stummer GmbH: Competitive Position 2011

Internet Strategy

Executive Summary

Stable Growth in 2011

Blurring of Styles Becomes More Prominent

Apparel Specialist Retail Chains Maintain the Lead in A Fragmented Landscape

Internet Retailing Gains Strength, With Consumers Doing More Shopping Online

Sales Are Expected To Decline Slightly in Constant Value Terms But Grow in Volume Terms

Key Trends and Developments

Stronger Competition Seen Amongst Apparel Specialist Retailers

Growing Trend Towards Fashionable Clothing and Sportswear

Internet Retailing Strengthens in Importance and Increases Pricing Pressures

Macro Economy: Employment Figures Indicate Economic Recovery

Lifestyle Changes - Shopping Increasingly Becomes A Leisure Activity

Stronger Focus on Children's Footwear To Account for Quick Upgrowth

Market Data

Table 12 Sales of Apparel by Category: Volume 2006-2011

Table 13 Sales of Apparel by Category: Value 2006-2011

Table 14 Sales of Apparel by Category: % Volume Growth 2006-2011

Table 15 Sales of Apparel by Category: % Value Growth 2006-2011

Table 16 Apparel Company Shares 2007-2011

Table 17 Apparel Brand Shares 2008-2011

Table 18 Sales of Apparel by Distribution Format: % Analysis 2006-2011

Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2011

Table 20 Sales of Clothing by Category and Distribution Format: % Analysis 2011

Table 21 Forecast Sales of Apparel by Category: Volume 2011-2016

Table 22 Forecast Sales of Apparel by Category: Value 2011-2016

Table 23 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016

Table 24 Forecast Sales of Apparel by Category: % Value Growth 2011-2016

Definitions

Sources

Summary 6 Research Sources

• Childrenswear in Chile
• Childrenswear in Mexico
• Database of Supermarkets and Other Grocery Stores in Israel
• The Patron Spirits Company in Luxury Goods (United Arab Emirates)
• Childrenswear in Morocco
• Baby- und Kinderausstattung 2012
• Childrenswear in Denmark
• Childrenswear in Portugal
• Childrenswear in Spain
• Childrenswear in Turkey
• Childrenswear in Russia
• Childrenswear in Italy
• Childrenswear in Thailand
• Childrenswear in Vietnam
• Kinderbekleidung 2012
• Childrenswear in Indonesia
• Childrenswear in Romania
• Childrenswear in Singapore
• Childrenswear in Taiwan
• Childrenswear in Brazil