Marktanalyse - Motorcycles in Italy

Datamonitor's Motorcycles in Italy industry profile is an essential resource for top-level data and analysis covering the Motorcycles industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Motorcycles in Italy’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Motorcycles in Italy

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The motorcycles market consists of all classes of on- and off-road motorcycles including scooters and mopeds. Mopeds are powered two-wheeler vehicles with engine capacity of less than 50 c.c., generally also equipped for non-motorised propulsion and with restricted maximum speed. For the purposes of this profile, all powered two-wheelers other than mopeds are classed as 'motorcycles'. Volumes reflect the number of new motorcycles sold each year. The market value is assessed at manufacturers' list price. All currency conversions are carried out at constant average annual 2008 exchange rates. For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 7

Market definition 7

Research highlights 8

Market analysis 9

MARKET VALUE 10

MARKET VOLUME 11

MARKET SEGMENTATION I 12

MARKET SEGMENTATION II 13

MARKET SHARE 14

FIVE FORCES ANALYSIS 15

Summary 15

Buyer power 17

Supplier power 18

New entrants 19

Substitutes 20

Rivalry 21

LEADING COMPANIES 22

Honda Italia 22

Kwang Yang Motor Co. Ltd. 23

Piaggio & C. SpA 24

Yamaha Motor Co., Ltd. 27

MARKET FORECASTS 31

Market value forecast 31

Market volume forecast 32

MACROECONOMIC INDICATORS 33

APPENDIX 35

Methodology 35

Industry associations 36

Related Datamonitor research 36

Disclaimer 37

ABOUT DATAMONITOR 38

Premium Reports 38

Summary Reports 38

Datamonitor consulting 38



LIST OF TABLES

Table 1: Italy motorcycles market value: $ million, 2005—09 10

Table 2: Italy motorcycles market volume: thousand units, 2005—09 11

Table 3: Italy motorcycles market segmentation I:% share, by volume, 2009 12

Table 4: Italy motorcycles market segmentation II: % share, by volume, 2009 13

Table 5: Italy motorcycles market share: % share, by volume, 2009 14

Table 6: Honda Italia: key facts 22

Table 7: Kwang Yang Motor Co. Ltd.: key facts 23

Table 8: Piaggio & C. SpA: key facts 24

Table 9: Piaggio & C. SpA: key financials ($) 25

Table 10: Piaggio & C. SpA: key financials (€) 25

Table 11: Piaggio & C. SpA: key financial ratios 25

Table 12: Yamaha Motor Co., Ltd.: key facts 27

Table 13: Yamaha Motor Co., Ltd.: key financials ($) 28

Table 14: Yamaha Motor Co., Ltd.: key financials (¥) 28

Table 15: Yamaha Motor Co., Ltd.: key financial ratios 29

Table 16: Italy motorcycles market value forecast: $ million, 2009—14 31

Table 17: Italy motorcycles market volume forecast: thousand units, 2009—14 32

Table 18: Italy size of population (million), 2005—09 33

Table 19: Italy GDP (constant 2000 prices, $ billion), 2005—09 33

Table 20: Italy GDP (current prices, $ billion), 2005—09 33

Table 21: Italy inflation, 2005—09 34

Table 22: Italy consumer price index (absolute), 2005—09 34

Table 23: Italy exchange rate, 2005—09 34



LIST OF FIGURES

Figure 1: Italy motorcycles market value: $ million, 2005—09 10

Figure 2: Italy motorcycles market volume: thousand units, 2005—09 11

Figure 3: Italy motorcycles market segmentation I:% share, by volume, 2009 12

Figure 4: Italy motorcycles market segmentation II: % share, by volume, 2009 13

Figure 5: Italy motorcycles market share: % share, by volume, 2009 14

Figure 6: Forces driving competition in the motorcycles market in Italy, 2009 15

Figure 7: Drivers of buyer power in the motorcycles market in Italy, 2009 17

Figure 8: Drivers of supplier power in the motorcycles market in Italy, 2009 18

Figure 9: Factors influencing the likelihood of new entrants in the motorcycles market in Italy, 2009 19

Figure 10: Factors influencing the threat of substitutes in the motorcycles market in Italy, 2009 20

Figure 11: Drivers of degree of rivalry in the motorcycles market in Italy, 2009 21

Figure 12: Piaggio & C. SpA: revenues & profitability 26

Figure 13: Piaggio & C. SpA: assets & liabilities 26

Figure 14: Yamaha Motor Co., Ltd.: revenues & profitability 29

Figure 15: Yamaha Motor Co., Ltd.: assets & liabilities 30

Figure 16: Italy motorcycles market value forecast: $ million, 2009—14 31

Figure 17: Italy motorcycles market volume forecast: thousand units, 2009—14 32

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