Marktanalyse - Motorcycles in Germany

Datamonitor's Motorcycles in Germany industry profile is an essential resource for top-level data and analysis covering the Motorcycles industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of Motorcycles in Germany’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of Motorcycles in Germany

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The motorcycles market consists of all classes of on- and off-road motorcycles including scooters and mopeds. Mopeds are powered two-wheeler vehicles with engine capacity of less than 50 c.c., generally also equipped for non-motorised propulsion and with restricted maximum speed. For the purposes of this profile, all powered two-wheelers other than mopeds are classed as 'motorcycles'. Volumes reflect the number of new motorcycles sold each year. The market value is assessed at manufacturers' list price. All currency conversions are carried out at constant average annual 2008 exchange rates. For the purpose of this report Europe is deemed to comprise of Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.

TABLE OF CONTENTS

EXECUTIVE SUMMARY 2

MARKET OVERVIEW 7

Market definition 7

Research highlights 8

Market analysis 9

MARKET VALUE 10

MARKET VOLUME 11

MARKET SEGMENTATION I 12

MARKET SEGMENTATION II 13

MARKET SHARE 14

FIVE FORCES ANALYSIS 15

Summary 15

Buyer power 17

Supplier power 18

New entrants 19

Substitutes 20

Rivalry 21

LEADING COMPANIES 22

BMW Group 22

Honda Motor Co., Ltd. 26

Suzuki Motor Corporation 30

Yamaha Motor Co., Ltd. 34

MARKET FORECASTS 38

Market value forecast 38

Market volume forecast 39

MACROECONOMIC INDICATORS 40

APPENDIX 42

Methodology 42

Industry associations 43

Related Datamonitor research 43

Disclaimer 44

ABOUT DATAMONITOR 45

Premium Reports 45

Summary Reports 45

Datamonitor consulting 45



LIST OF TABLES

Table 1: Germany motorcycles market value: $ million, 2005—09 10

Table 2: Germany motorcycles market volume: thousand units, 2005—09 11

Table 3: Germany motorcycles market segmentation I:% share, by volume, 2009 12

Table 4: Germany motorcycles market segmentation II: % share, by volume, 2009 13

Table 5: Germany motorcycles market share: % share, by volume, 2009 14

Table 6: BMW Group: key facts 22

Table 7: BMW Group: key financials ($) 23

Table 8: BMW Group: key financials (€) 23

Table 9: BMW Group: key financial ratios 24

Table 10: Honda Motor Co., Ltd.: key facts 26

Table 11: Honda Motor Co., Ltd.: key financials ($) 28

Table 12: Honda Motor Co., Ltd.: key financials (¥) 28

Table 13: Honda Motor Co., Ltd.: key financial ratios 28

Table 14: Suzuki Motor Corporation: key facts 30

Table 15: Suzuki Motor Corporation: key financials ($) 32

Table 16: Suzuki Motor Corporation: key financials (¥) 32

Table 17: Suzuki Motor Corporation: key financial ratios 32

Table 18: Yamaha Motor Co., Ltd.: key facts 34

Table 19: Yamaha Motor Co., Ltd.: key financials ($) 35

Table 20: Yamaha Motor Co., Ltd.: key financials (¥) 35

Table 21: Yamaha Motor Co., Ltd.: key financial ratios 36

Table 22: Germany motorcycles market value forecast: $ million, 2009—14 38

Table 23: Germany motorcycles market volume forecast: thousand units, 2009—14 39

Table 24: Germany size of population (million), 2005—09 40

Table 25: Germany GDP (constant 2000 prices, $ billion), 2005—09 40

Table 26: Germany GDP (current prices, $ billion), 2005—09 40

Table 27: Germany inflation, 2005—09 41

Table 28: Germany consumer price index (absolute), 2005—09 41

Table 29: Germany exchange rate, 2005—09 41



LIST OF FIGURES

Figure 1: Germany motorcycles market value: $ million, 2005—09 10

Figure 2: Germany motorcycles market volume: thousand units, 2005—09 11

Figure 3: Germany motorcycles market segmentation I:% share, by volume, 2009 12

Figure 4: Germany motorcycles market segmentation II: % share, by volume, 2009 13

Figure 5: Germany motorcycles market share: % share, by volume, 2009 14

Figure 6: Forces driving competition in the motorcycles market in Germany, 2009 15

Figure 7: Drivers of buyer power in the motorcycles market in Germany, 2009 17

Figure 8: Drivers of supplier power in the motorcycles market in Germany, 2009 18

Figure 9: Factors influencing the likelihood of new entrants in the motorcycles market in Germany, 2009 19

Figure 10: Factors influencing the threat of substitutes in the motorcycles market in Germany, 2009 20

Figure 11: Drivers of degree of rivalry in the motorcycles market in Germany, 2009 21

Figure 12: BMW Group: revenues & profitability 24

Figure 13: BMW Group: assets & liabilities 25

Figure 14: Honda Motor Co., Ltd.: revenues & profitability 29

Figure 15: Honda Motor Co., Ltd.: assets & liabilities 29

Figure 16: Suzuki Motor Corporation: revenues & profitability 33

Figure 17: Suzuki Motor Corporation: assets & liabilities 33

Figure 18: Yamaha Motor Co., Ltd.: revenues & profitability 36

Figure 19: Yamaha Motor Co., Ltd.: assets & liabilities 37

Figure 20: Germany motorcycles market value forecast: $ million, 2009—14 38

Figure 21: Germany motorcycles market volume forecast: thousand units, 2009—14 39

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