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laedt

Marktanalyse - Extended Warranties for New and Used Cars in Emerging Global Markets

Finaccord

Finaccord

3 / 2012
115 Seiten
Typ: Marktanalyse
Sprache: deutsch
Regionen: Europa, Asien / Pazifik, Mittlerer Osten / Afrika, Nordamerika / USA, Australien, Mittel- / Südamerika
Verfügbarkeit: verfügbar

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Marktanalyse - 'Extended Warranties for New and Used Cars in Emerging Global Markets'

Extended Warranties for New and Used Cars in Emerging Global Markets investigates the market for extended warranties linked to sales of new and used passenger cars to consumers in ten important global markets. In total, Finaccord has calculated that across all ten countries this sector was worth in the region of USD 615 million in 2011 in gross written premiums and other revenues. Based on a survey of 765 dealers in Argentina, Brazil, China, India, Indonesia, Mexico, South Africa, South Korea, Taiwan and Thailand plus an investigation typically covering between 30 and 40 automotive brands in each country, the study delivers unique insights into the market for extended warranties for passenger cars bought by consumers, with fully comparable and standardised market values split between new and used cars. In addition to this market data, the survey measures the propensity of dealers to work with independent extended warranty providers as well as those tied to manufacturer brands, it reports on customer take-up rates for extended warranties at the point of sale, it identifies the leading non-tied providers used at the point of sale, and it describes the partnerships in place between manufacturer brands and extended warranty providers. The report and the PartnerBASE™ that accompanies it may be used in one or more of the following ways:

- understand the current size and future potential of the market for extended warranties in ten of the most important growth economies in the world;
- appreciate how this opportunity breaks down between extended warranties for new and used cars;
- benchmark the degree of competitive intensity recorded for distributing extended warranties through the point of sale, and see where dealers are most open to working with non-tied partners;
- identify the foremost competitors in each country: have international companies such as Allianz, Assurant, AXA, MAPFRE and The Warranty Group established themselves in each market, or do national providers predominate?
- evaluate the potential for establishing partnerships with manufacturers and importers for branded or endorsed extended warranty schemes across these ten key markets.
Inhaltsverzeichnis Marktanalyse - "Extended Warranties for New and Used Cars in Emerging Global Markets"

Table of Contents

Executive Summary

Introduction

Overview

Argentina
Brazil
China
India
Indonesia
Mexico
South Africa
South Korea
Taiwan
Thailand

List of Graphics / Tables





0.0 EXECUTIVE SUMMARY

The value of the market across these ten countries was in the region of USD 615 million in 2011...

...with new car extended warranties accounting for three quarters of the total

Dealers’ provision rates range from below 5% to more than 95%

The take-up rate for extended warranties exceeds 50% for used cars in South Africa

Many opportunities exist for external providers to form partnerships with dealers and manufacturer brands



1.0 INTRODUCTION

What is this report about?

The focus of the report is on extended warranties related to the sale of passenger cars to individuals

Rationale

The provision of financial services is essential to support both car sales and profitability...

… with huge diversity in these services between countries and products…

… which have yet to be explored in detail

Methodology

Dealer survey

Manufacturer survey

Market data

Computation of market data is based on a complex set of assumptions and variables…

External sources

Definitions

Extended warranties

Captive, internal and tied providers

Abbreviations and exchange rates

PartnerBASE™

Finaccord



2.0 OVERVIEW

Introduction

Passenger vehicle data

The passenger car parc of these ten countries grew by 60 million vehicles between 2007 and 2011

New car sales fell in Mexico and South Africa over the same time frame

Brazil has the largest used car market...

... while South Korea has the second-largest market for used cars sold through dealers

The number of passenger cars per person is lowest in India and highest in Mexico

Toyota features in the ‘top ten’ in every country in this study

Extended warranties

Market size

South Africa is the only country with a large market for used car extended warranties…

Survey results

…while the provision rate by dealers was at its highest in Mexico

The highest numbers of competitors were found in China and South Africa, for differing reasons

Dealerships rely on manufacturer or importer extended warranty programs in most countries

Take-up rates for new cars are highest in Brazil and for used cars in South Africa

Overall take-up rates are very low in east Asia

A majority of manufacturer brands provide extended warranties in just three countries out of ten



3.0 ARGENTINA

Introduction

Passenger vehicle data

New car sales showed strong, fresh gains after a brief period of decline...

...while both dealer-intermediated and private used car sales maintained steady growth as well

European manufacturers make up most of the top ten brands in Argentina…

…with Volkswagen continuing to lead the passenger car market

Dealer partnerships

Extended warranties are unavailable for used cars, and are seldom purchased for new ones

Manufacturer brand partnerships

These are the exclusive domain of the manufacturer brands (or their importers)

Market size and segmentation



4.0 BRAZIL

Introduction

Passenger vehicle data

The number of new passenger cars sold in Brazil is rising at more than 8% per annum...

...whilst the numerically significant used car market also remains positive

Fiat, Volkswagen and Chevrolet each hold a large segment of the Brazilian market

Dealer partnerships

Around 40% of Brazilian dealers offer extended warranty schemes

Manufacturer brand partnerships

Specialist provider The Warranty Group underwrites two brands’ schemes

Market size and segmentation



5.0 CHINA

Introduction

Passenger vehicle data

New passenger car sales have soared in recent years...

...while the market for used cars still has to catch up

A large number of brands compete in China

Dealer partnerships

Customers are more likely to take out extended warranties for used than for new cars

Manufacturer brand partnerships

Extended warranties are normally offered through internal provision

Market size and segmentation



6.0 INDIA

Introduction

Passenger vehicle data

Sales of new passenger cars are rising at around 16% per year...

...with this rapid growth being more than matched by the increase in used car sales

In India’s concentrated market, Maruti Suzuki accounts for almost half of new car registrations

Dealer partnerships

Virtually all extended warranty schemes are linked to manufacturers

Manufacturer brand partnerships

Tata Motors’ scheme involves a specialist warranty administrator

Market size and segmentation



7.0 INDONESIA

Introduction

Passenger vehicle data

New car sales have displayed very strong growth in recent years...

...with used car sales only slightly behind

Japan-based manufacturer brands account for over 90% of new car registrations...

...with Toyota continuing to lead the passenger car market

Dealer partnerships

Only a couple of dealers offer extended warranties...

Manufacturer brand partnerships

... and only two manufacturer brands promote extended warranties in Indonesia

Market size and segmentation



8.0 MEXICO

Introduction

Passenger vehicle data

New car sales show a steep decline from which they have not yet recovered...

.. while used car sales through dealers are only just showing signs of life after a calamitous decade…

…as legal and illegal ‘chocolate’ cars imported from the US continue to have a dramatic effect on sales

Nissan continues to hold the top position among individual brands…

…while US-based manufacturers continue to struggle

Market shares overall remain fairly steady against declining sales

Dealer partnerships

Only one in ten new car owners buys an extended warranty at the point of sale

Manufacturer brand partnerships

Almost all manufacturers provide extended warranties themselves

Market size and segmentation



9.0 SOUTH AFRICA

Introduction

Passenger vehicle data

New car sales plunged from 2007 to 2009 then recovered strongly...

... while used car sales increased steadily

Premium German brands are strong sellers in South Africa, alongside Korean models

Dealer partnerships

SA Warranties leads, but multiple providers split the rest of this market between them

Manufacturer brand partnerships

Innovation Group’s partnership with Toyota gives it a leading position

Market size and segmentation



10.0 SOUTH KOREA

Introduction

Passenger vehicle data

The South Korean market for new car sales is still growing at a good pace…

…while used car sales are increasing even faster

Hyundai and Kia account for about four in five new car registrations

Dealer partnerships

Only a minority of dealers was found to offer extended warranties

Manufacturer brand partnerships

Long factory warranties mean that few manufacturers offer extended warranties

Market size and segmentation



11.0 TAIWAN

Introduction

Passenger vehicle data

New car sales bounced back after being hit during the global economic crisis…

…as did used car sales

Japanese brands manufactured in Taiwan dominate the market for new car registrations

Dealer partnerships

More than one in every five dealers are offering extended warranties

Manufacturer brand partnerships

Several manufacturer brands promote extended warranties in Taiwan

Market size and segmentation



12.0 THAILAND

Introduction

Passenger vehicle data

New car sales have grown much faster than the overall car parc…

…while used cars are still mostly sold outside the dealer channel

Toyota and Honda jointly account for more than 60% of the market in new car registrations

Dealer partnerships

More than a third of dealers promote extended warranties

Manufacturer brand partnerships

Manufacturers normally offer extended warranties on an internal basis

Market size and segmentation




LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY

Four countries made up more than 90% of the market for extended warranties by value, 2011

Extended warranties sold with used cars dominated in two countries, 2011

In India and Mexico, extended warranties were offered by the great majority of dealers with new cars, 2011

Average take-up rates were a key driver of the total value of extended warranties for new and used cars, 2011

1.0 INTRODUCTION

Dealers contacted by Finaccord, segmented by country and manufacturer group affiliation

Manufacturer brands contacted by Finaccord

Manufacturer brands contacted by Finaccord (contd.)

2.0 OVERVIEW

Overview of the passenger car parc segmented by country, 2007 to 2011

Overview of new passenger car sales segmented by country, 2006-2011

Overview of used passenger car sales segmented by country, 2007-2011

Passenger car density by country, 2007 and 2011

Passenger car density by country, 2007 to 2011 (data)

Presence of manufacturer brands in the ‘top ten’ by country, by new car registrations, 2010

Approximate size of the market for extended warranties for new and used cars, 2011

Comparison of % of dealers offering extended warranties at the point of sale, 2011

Comparison of average number of providers used by dealers offering extended warranties at the point of sale, 2011

Comparison of tied / non-tied operating models used by dealers offering extended warranties at the point of sale, 2011

Comparison of tied / non-tied operating models used by dealers offering extended warranties at the point of sale, 2011 (data)

Comparison of average % of new and used car purchasers acquiring extended warranties at the point of sale, 2011

Comparison of overall % of new and used car purchasers acquiring extended warranties at the point of sale, 2011

Comparison of average and overall % of new and used car purchasers acquiring extended warranties at the point of sale, 2011 (data)

Comparison of % of manufacturers / importers with arrangements for branded extended warranties, 2011

3.0 ARGENTINA

Passenger car parc and new / used passenger car sales in Argentina, 2007 to 2011

Passenger car parc and new / used passenger car sales in Argentina, 2007 to 2011 (data)

New car registrations in Argentina, segmented by manufacturer brand, 2010

Provision of extended warranties by dealers in Argentina, 2011: provision rate and product sources

Provision of extended warranties by manufacturer brands in Argentina, 2011: provision rate and operating models

Approximate size and segmentation of the market for extended warranties for new and used cars in Argentina, 2011

4.0 BRAZIL

Passenger car parc and new / used passenger car sales in Brazil, 2007 to 2011

Passenger car parc and new / used passenger car sales in Brazil, 2007 to 2011 (data)

New car registrations in Brazil, segmented by manufacturer brand, 2010

Provision of extended warranties by dealers in Brazil, 2011: provision rate, product sources and provider share of non-tied partnerships

Provision of extended warranties by manufacturer brands in Brazil, 2011: provision rate, operating models and weighted provider share of partnerships

Approximate size and segmentation of the market for extended warranties for new and used cars in Brazil, 2011

5.0 CHINA

Passenger car parc and new / used passenger car sales in China, 2007 to 2011

Passenger car parc and new / used passenger car sales in China, 2007 to 2011 (data)

New car registrations in China, segmented by manufacturer brand, 2010

Provision of extended warranties by dealers in China, 2011: provision rate, product sources and provider share of non-tied partnerships

Provision of extended warranties by manufacturer brands in China, 2011: provision rate, operating models and weighted provider share of partnerships

Approximate size and segmentation of the market for extended warranties for new and used cars in China, 2011

6.0 INDIA

Passenger car parc and new / used passenger car sales in India, 2007 to 2011

Passenger car parc and new / used passenger car sales in India, 2007 to 2011 (data)

New car registrations in India, segmented by manufacturer brand, 2010

Provision of extended warranties by dealers in India, 2011: provision rate, product sources and provider share of non-tied partnerships

Provision of extended warranties by manufacturer brands in India, 2011: provision rate, operating models and weighted provider share of partnerships

Approximate size and segmentation of the market for extended warranties for new and used cars in India, 2011

7.0 INDONESIA

Passenger car parc and new / used passenger car sales in Indonesia, 2007 to 2011

Passenger car parc and new / used passenger car sales in Indonesia, 2007 to 2011 (data)

New car registrations in Indonesia, segmented by manufacturer brand, 2010

Provision of extended warranties by dealers in Indonesia, 2011: provision rate, product sources and provider share of non-tied partnerships

Provision of extended warranties by manufacturer brands in Indonesia, 2011: provision rate, operating models and weighted provider share of partnerships

Approximate size and segmentation of the market for extended warranties for new and used cars in Indonesia, 2011

8.0 MEXICO

Passenger car parc and new / used passenger car sales in Mexico, 2007 to 2011

Passenger car parc and new / used passenger car sales in Mexico, 2007 to 2011 (data)

New car registrations in Mexico, segmented by manufacturer brand, 2010

Provision of extended warranties by dealers in Mexico, 2011: provision rate, product sources and provider share of non-tied partnerships

Provision of extended warranties by manufacturer brands in Mexico, 2011: provision rate, operating models and weighted provider share of partnerships

Approximate size and segmentation of the market for extended warranties for new and used cars in Mexico, 2011

9.0 SOUTH AFRICA

Passenger car parc and new / used passenger car sales in South Africa, 2007 to 2011

Passenger car parc and new / used passenger car sales in South Africa, 2007 to 2011 (data)

New car registrations in South Africa, segmented by manufacturer brand, 2011

Provision of extended warranties by dealers in South Africa, 2011: provision rate, product sources and provider share of non-tied partnerships

Provision of extended warranties by manufacturer brands in South Africa, 2011: provision rate, operating models and weighted provider share of partnerships

Approximate size and segmentation of the market for extended warranties for new and used cars in South Africa, 2011

10.0 SOUTH KOREA

Passenger car parc and new / used passenger car sales in South Korea, 2007 to 2011

Passenger car parc and new / used passenger car sales in South Korea, 2007 to 2011 (data)

New car registrations in South Korea, segmented by manufacturer brand, 2010

Provision of extended warranties by dealers in South Korea, 2011: provision rate, product sources and provider share of non-tied partnerships

Provision of extended warranties by manufacturer brands in South Korea, 2011: provision rate, operating models and weighted provider share of partnerships

Approximate size and segmentation of the market for extended warranties for new and used cars in South Korea, 2011

11.0 TAIWAN

Passenger car parc and new / used passenger car sales in Taiwan, 2007 to 2011

Passenger car parc and new / used passenger car sales in Taiwan, 2007 to 2011 (data)

New car registrations in Taiwan, segmented by manufacturer brand, 2010

Provision of extended warranties by dealers in Taiwan, 2011: provision rate and product sources

Provision of extended warranties by manufacturer brands in Taiwan, 2011: provision rate and operating models

Approximate size and segmentation of the market for extended warranties for new and used cars in Taiwan, 2011

12.0 THAILAND

Passenger car parc and new / used passenger car sales in Thailand, 2007 to 2011

Passenger car parc and new / used passenger car sales in Thailand, 2007 to 2011 (data)

New car registrations in Thailand, segmented by manufacturer brand, 2010

Provision of extended warranties by dealers in Thailand, 2011: provision rate and product sources

Provision of extended warranties by manufacturer brands in Thailand, 2011: provision rate, operating models and weighted provider share of partnerships

Approximate size and segmentation of the market for extended warranties for new and used cars in Thailand, 2011

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