Marktanalyse - Eye Care in Hungary

Eye care current retail value sales continued to increase in 2010 due to the fact that a growing number of people are suffering from allergy symptoms and are using computers in everyday life. Eye care is a relatively small consumer health area in Hungary, accounting for just 1% of overall current retail value sales in 2010. However, this value share has been increasing in recent years as more and more people use computers and suffer from red eye and dry eye symptoms. Allergies are also...

Euromonitor International's Eye Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Acne Treatments, Allergy Eye Care, Antihistamines/Allergy Remedies (Systemic), Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Child-Specific Cough, Cold and Allergy Remedies, Child-Specific Digestive Remedies, Child-Specific Medicated Skin Care, Cold Sore Treatments, Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Diarrhoeal Remedies, First Aid Kits, Gauze, Tape and Other Wound Care, Haemorrhoid Treatments, Hair Loss Treatments, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Medicated Confectionery, Medicated Shampoos, Motion Sickness Remedies, Nappy (Diaper) Rash Treatments, NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT, Pharyngeal Preparations, Standard Eye Care, Sticking Plasters/Adhesive Bandages, Systemic Analgesics, Topical Allergy Remedies/Antihistamines, Topical Analgesics/Anaesthetic, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Eye Care in Hungary

Euromonitor International

July 2011

List of Contents and Tables

Headlines

Trends

Switches

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Eye Care by Category: Value 2005-2010

Table 2 Sales of Eye Care by Category: % Value Growth 2005-2010

Table 3 Standard Eye Care by Type: % Value Breakdown 2007-2010

Table 4 Eye Care Company Shares by Value 2006-2010

Table 5 Eye Care Brand Shares by Value 2007-2010

Table 6 Forecast Sales of Eye Care by Category: Value 2010-2015

Table 7 Forecast Sales of Eye Care by Category: % Value Growth 2010-2015

Egis Rt in Consumer Health (hungary)

Strategic Direction

Key Facts

Summary 1 EGIS Gyógyszergyár Nyrt: Key Facts

Summary 2 EGIS Gyógyszergyár Nyrt: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 EGIS Gyógyszergyár Nyrt: Competitive Position 2010

Executive Summary

Consumer Health Continues To Grow

Moderate Allergy and Flu Season Effects Sales Negatively

Multinationals Dominate Market

Pharmacies Lead Sales But Are Losing Distribution Share

Growth Likely To Remain Stable

Key Trends and Developments

Consumer Health Records Stable Growth

Economic Changes Positively Affect Consumer Health

Changing Distribution Regulations

Medicine Security Comes To the Fore

Promotional Activities Key To Success

Market Indicators

Table 8 Consumer Expenditure on Health Goods and Medical Services 2005-2010

Table 9 Life Expectancy at Birth 2005-2010

Market Data

Table 10 Sales of Consumer Health by Category: Value 2005-2010

Table 11 Sales of Consumer Health by Category: % Value Growth 2005-2010

Table 12 Consumer Health Company Shares by Value 2006-2010

Table 13 Consumer Health Brand Shares by Value 2007-2010

Table 14 Penetration of Private Label by Category 2005-2010

Table 15 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010

Table 16 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010

Table 17 Forecast Sales of Consumer Health by Category: Value 2010-2015

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventative Medicine

Switches

Summary 4 OTC Healthcare Switches 2008-2010

Definitions

Summary 5 Research Sources

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