Marktanalyse - Eye Care in Guatemala

Eye care is a very small category in the overall consumer healthcare market, accounting for around GTQ1 million in current value terms. In 2011 the category grew by 7%. Growth in eye care can be explained by two main reasons. The first is that it is very small in actual terms, so small increases in actual numbers are reflected by high percentage changes. Additionally, the category has been favoured by an increased prevalence of eye related ailments, thanks to higher pollution, especially in...

Euromonitor International's Eye Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

EYE CARE IN GUATEMALA

Euromonitor International

May 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Switches

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Eye Care by Category: Value 2006-2011

Table 2 Sales of Eye Care by Category: % Value Growth 2006-2011

Table 3 Standard Eye Care by Format: % Value Breakdown 2007-2011

Table 4 Standard Eye Care by Positioning 2007-2011

Table 5 Eye Care Company Shares 2007-2011

Table 6 Eye Care Brand Shares 2008-2011

Table 7 Forecast Sales of Eye Care by Category: Value 2011-2016

Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2011-2016

Executive Summary

Positive Performance and Growing Consumption

Innovation Remains Important for Growth

Most Categories Remain Dominated by Multinationals

Price War Affecting One of the Main Distribution Channels

Changing Demographics Versus Difficult Socioeconomic Panorama

Key Trends and Developments

Potential Is Growing But Certain Economic Conditions Still Limit Performance

Marketing and Advertising; Key Success Factors for OTC

Products Sold by Positioning

Lax Regulation Causes Both Benefits and Problems for OTC Performance

Market Indicators

Table 9 Consumer Expenditure on Health Goods and Medical Services 2006-2011

Table 10 Life Expectancy at Birth 2006-2011

Market Data

Table 11 Sales of Consumer Health by Category: Value 2006-2011

Table 12 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 13 Consumer Health Company Shares 2007-2011

Table 14 Consumer Health Brand Shares 2008-2011

Table 15 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 16 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010

Table 17 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventative Medicine

Switches

Summary 1 OTC Healthcare Switches 2009-2011

Sources

Summary 2 Research Sources

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• Eye Care in Lithuania
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