Marktanalyse - Eye Care in Belgium

Cases of conjunctivitis took off during the first months of 2011 thanks to a warm spring but dropped drastically during the wet summer, which limited the distribution of pollen. As a result, allergy eye care declined by 3% in current value terms in 2011.

Euromonitor International's Eye Care in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

EYE CARE IN BELGIUM

Euromonitor International

June 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Switches

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Eye Care by Category: Value 2006-2011

Table 2 Sales of Eye Care by Category: % Value Growth 2006-2011

Table 3 Standard Eye Care by Format: % Value Breakdown 2007-2011

Table 4 Standard Eye Care by Positioning: % Value Breakdown 2007-2011

Table 5 Eye Care Company Shares by Value 2007-2011

Table 6 Eye Care Brand Shares by Value 2008-2011

Table 7 Forecast Sales of Eye Care by Category: Value 2011-2016

Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2011-2016

Executive Summary

Slight But Fragile Recovery in 2011

Negative Environment for Consumer Health Affects Sales

Disparate Results in A Still Fragmented Competitive Environment

Distribution Remains Under the Control of Pharmacies Despite Some Changes

Bleak Prospects Overall

Key Trends and Developments

Fragile Economic Recovery To Result in A Temporary Improvement

Authorities and Medical Experts Blow Hot and Cold

More Health & Wellness, Certainly, But Also More Realism

Remedies for Increasingly Stressful Lifestyles

Brand Equity To Remain the Key in A Restricted Environment

Market Indicators

Table 9 Consumer Expenditure on Health Goods and Medical Services 2006-2011

Table 10 Life Expectancy at Birth 2006-2011

Market Data

Table 11 Sales of Consumer Health by Category: Value 2006-2011

Table 12 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 13 Consumer Health Company Shares 2007-2011

Table 14 Consumer Health Brand Shares 2008-2011

Table 15 Penetration of Private Label by Category 2006-2011

Table 16 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 17 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011

Table 18 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements - Registration and Classification

Switch Climate

Self-medication and Preventative Medicine

Generics

Switches

Summary 1 OTC - Switches 2009-2011

Sources

Summary 2 Research Sources

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