Marktanalyse - Herbal/Traditional Products in Iran

Consumption of herbal remedies has a long history in Iran and famous people, such as Avicenna, were pioneers in this area. Attari outlets are traditionally very active in Iran and were the main outlets for sales of herbal medication. Since the introduction of modern medicine at the beginning of the 2000s, Attari stores became less important although they are still considered significant healthcare outlets, even in urban areas. Attaris offer a wide range of herbal medicines, usually in...

Euromonitor International's Herbal/Traditional Products in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Analgesics, Herbal/Traditional Calming and Sleeping Products, Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Medicated Skin Care, Herbal/Traditional Medicinal Teas, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Smoking Cessation Aids, Herbal/Traditional Tonics and Bottled Nutritive Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Herbal/Traditional Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

HERBAL/TRADITIONAL PRODUCTS IN IRAN

Euromonitor International

August 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Herbal/Traditional Products: Value 2006-2011

Table 2 Sales of Herbal/Traditional Products: % Value Growth 2006-2011

Table 3 Forecast Sales of Herbal/Traditional Products: Value 2011-2016

Table 4 Forecast Sales of Herbal/Traditional Products: % Value Growth 2011-2016

Executive Summary

Consumer Health Sustains Healthy Growth in 2011 But at A Slower Pace

Economic and Political Factors Threaten Both Importers and Manufacturers

Increasing Availability of Imported Vitamins and Dietary Supplements

Distribution Mainly Only Allowed Through Chemists/pharmacies

Reduced Subsidies To Have A Significant Impact on Unit Price and Consumption

Key Trends and Developments

Major Turmoil for the Iranian Economy

Huge Young Iranian Population Remains the Main Growth Driver

Pharmacies Remain the Main Distribution Channel

Strong Influence of Self-medication and Utc Consumption

Brand Awareness of OTC Remains Limited, Unlike Vds

Market Indicators

Table 5 Consumer Expenditure on Health Goods and Medical Services 2006-2011

Table 6 Life Expectancy at Birth 2006-2011

Market Data

Table 7 Sales of Consumer Health by Category: Value 2006-2011

Table 8 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 9 Consumer Health Company Shares 2007-2011

Table 10 Consumer Health Brand Shares 2008-2011

Table 11 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 12 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010

Table 13 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 14 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventative Medicine

Switches

Definitions

Sources

Summary 1 Research Sources

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• Herbal/Traditional Products in the US