Marktanalyse - Online Strategies of Banking and Insurance Companies in China: Market Profile

Synopsis
The report provides market analysis, information and insights, including:
• In-depth analysis of the online strategies adopted by banking and insurance companies in China
• How companies in China are adopting social media as a part of their marketing tools
• Key trends and drivers supporting the growth of online banking and insurance strategies
• Challenges faced by companies in leveraging online banking and insurance platforms
• Regulations affecting the growth of online banking and insurance in China
• Company-wise analysis of marketing strategies

Summary
Banks and insurers are increasingly utilizing the online platform to market their products and services. Companies are attracting customers by providing an all-inclusive online service network. The Bank of China launched a special online service for its small- and medium-size enterprises (SMEs). Chinese banks also offer an online banking platform for their overseas customers. To attract domestic and international customers, the Industrial and Commercial Bank of China launched a cross-border foreign exchange remittance and global account management services. Similarly, the Chinese insurance company PICC introduced a special online website www.e-picc.com.cn to offer online insurance and other value-added services to its customers. Meanwhile, Ping An Insurance introduced an online shopping model that offers all of its insurance services.

Scope
• This report provides an extensive analysis of the online strategies used by banking and insurance companies
• This report provides an extensive analysis of online marketing strategies used by banking and insurance companies in China
• The report provides a detailed understanding of how online platforms are being used by banking and insurance industries to identify new markets, launch products, gather customer feedback and monitor brand performance
• The report also provides insights into evolving social media market sizes
• It also provides insights into future online marketing strategies adopted by players in each industry to strengthen market position

Reasons To Buy
• Gain in-depth insight into the online banking and insurance strategies used in China
• Understand the various market dynamics within China by industry and use that knowledge to capitalize on the potential of these high-growth markets
• Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on online strategies, including social media marketing
• Understand the growth strategies adopted by key companies

Key Highlights
NA

Table of Contents

1 Executive Summary

2 BRIC Countries Comparison

2.1 Banking and Insurance Industries' Attractiveness

2.2 Online Marketing Environment

2.3 Macroeconomic Drivers

3 Online Strategies of the Banking and Insurance Industries in China

3.1 Market Environment

3.1.1 Macroeconomic fundamentals

3.1.2 Market size and growth potential - Chinese banking industry

3.1.3 Market size and growth potential - Chinese insurance industry

3.2 Evolution of Distribution Strategy

3.2.1 Evolution of distribution strategy for the banking industry

3.2.2 Evolution of distribution strategy for the insurance industry

3.3 Online Distribution Strategies of Banking and Insurance Industries in China

3.3.1 Internet marketing

3.3.2 Mobile application based marketing

3.3.3 Third-party online marketing

3.3.4 Social media marketing

3.4 Competitive Benchmarking

3.5 Key Trends, Growth Drivers and Challenges in Online Banking and Insurance Strategies

3.5.1 Trends

3.5.2 Growth drivers

3.5.3 Challenges

3.6 Regulatory Framework

4 Appendix

4.1 About BRICdata

4.1.1 Areas of expertise

4.2 Methodology

4.3 Disclaimer





List of Tables

Table 1: BRIC Countries' Banking Industry Scenario, 2007-2016

Table 2: BRIC Countries' Insurance Industry Scenario, 2007-2016

Table 3: Market Environment for Online Marketing of Banking and Insurance in BRIC Countries

Table 4: BRIC Countries' Current Macroeconomic Scenario, 2011

Table 5: Comparison of Macroeconomic Prospects of the BRIC Countries, 2012-2016

Table 6: Chinese Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011

Table 7: Chinese Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016

Table 8: Online Distribution Strategies in Chinese Banking and Insurance Industries

Table 9: Introduction of Internet Banking Services Among China's Leading Commercial Banks

Table 10: China Online Banking - Service Comparison

Table 11: China Online Insurance - Service Comparison





List of Figures

Figure 1: BRIC Countries' Banking Industry Scenario, 2007-2016

Figure 2: BRIC Countries' Insurance Industry Scenario, 2007-2016

Figure 3: Chinese GDP at Constant Prices (US$ Billion), 2007-2016 (Base Year 1999-2000)

Figure 4: Chinese Per Capita Annual Disposable Income (US$), 2007-2016

Figure 5: Chinese Population Distribution by Age Group (%), 2007-2016

Figure 6: Chinese Urban and Rural Population (%), 2007-2011

Figure 7: Chinese Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011

Figure 8: Chinese Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016

Figure 9: China Insurance Industry Dynamics by Insurance Segment (US$ Billion), 2007-2016

Figure 10: Evolution of Chinese Banking Distribution Channels

Figure 11: Evolution of Chinese Insurance Distribution Channels

Figure 12: Chinese Internet Banking Transaction Value (RMB Trillion), 2007-2011

Figure 13: Bank of China - Online Banking Interface

Figure 14: China Merchant Bank - Online Banking Platform for New York Branch

Figure 15: PICC Property and Casualty Company Limited - Online Marketing Portal Interface

Figure 16: Snapshot of Chinese Social Media Strategies in Key Industries

Figure 17: PICC Social Media Platform on Weibo.com

Figure 18: Chinese Internet Penetration Rate (%), 2007-2016

Figure 19: Chinese Mobile Phone Penetration Rate (%), 2007-2016

Figure 20: Chinese 3G Subscriber Base (Million), December 2010 - July 2011

Figure 21: Chinese Internet Consumer Behavior, June 2010

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