Marktanalyse - Online Strategies of Banking and Insurance Companies in Brazil: Market Profile

Synopsis
The report provides market analysis, information and insights, including:
• In-depth analysis of the online strategies adopted by banking and insurance companies in Brazil
• How companies in Brazil are adopting social media as a part of their marketing tools
• Key trends and drivers supporting the growth of online banking and insurance strategies
• Challenges faced by companies in leveraging online banking and insurance platforms
• Regulations affecting the growth of online banking and insurance in Brazil

Summary
Internet banking has become increasingly popular in Brazil, and the country’s banks have begun to offer various online services, ranging from checking account transactions to making investments and even paying bills on the internet. There were XX million customers of internet banking in Brazil in 2010, who together conducted XX billion online transactions in 2010.

The use of mobile-based banking and insurance services is still in an early stage of development in the country. The registered mobile banking users in Brazil grew by over 70% in 2010. The high growth of mobile internet transactions is mainly due to its low initial user base. Due to this, Brazilian banking and insurance companies are developing applications for smartphones users to make financial transactions through their cell phones.


Scope
• This report provides an extensive analysis of the online strategies used by banking and insurance companies
• This report provides an extensive analysis of online marketing strategies used by banking and insurance companies in Brazil
• The report provides a detailed understanding of how online platforms are being used by banking and insurance industries to identify new markets, launch products, gather customer feedback and monitor brand performance
• The report also provides insights into evolving social media market sizes
• It also provides insights into future online marketing strategies adopted by players in each industry to strengthen market position

Reasons To Buy
• Gain in-depth insight into the online banking and insurance strategies used in Brazil
• Understand the various market dynamics within Brazil by industry and use that knowledge to capitalize on the potential of these high-growth markets
• Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on online strategies, including social media marketing
• Understand the growth strategies adopted by key companies

Key Highlights
NA

Table of Contents

1 Executive Summary

2 BRIC Countries Comparison

2.1 Banking and Insurance Industries' Attractiveness

2.2 Online Marketing Environment

2.3 Macroeconomic Drivers

3 Online Strategies of Banking and Insurance Industries in Brazil

3.1 Market Environment

3.1.1 Macroeconomic fundamentals

3.1.2 Market size and growth potential - Brazilian banking industry

3.1.3 Market size and growth potential - Brazilian insurance industry

3.2 Evolution of Distribution Strategy

3.2.1 Evolution of distribution strategy for the banking industry

3.2.2 Evolution of distribution strategy for the insurance industry

3.3 Online Marketing Strategies of Banking and Insurance Industry in Brazil

3.3.1 Internet marketing

3.3.2 Mobile application-based marketing

3.3.3 Social media marketing

3.4 Competitive Benchmarking

3.5 Key Trends, Growth Drivers and Challenges for Online Banking and Insurance Strategies

3.5.1 Trends

3.5.2 Growth drivers

3.5.3 Challenges

3.6 Regulatory Framework

4 Appendix

4.1 About BRICdata

4.1.1 Areas of expertise

4.2 Methodology

4.3 Disclaimer





List of Tables

Table 1: BRIC Countries' Banking Industry Scenario, 2007-2016

Table 2: BRIC Countries' Insurance Industry Scenario, 2007-2016

Table 3: Market Environment for Online Marketing of Banking and Insurance in BRIC Countries

Table 4: BRIC Countries' Current Macroeconomic Scenario, 2011

Table 5: Comparison of Macroeconomic Prospects of the BRIC Countries, 2012-2016

Table 6: Brazilian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011

Table 7: Brazilian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016

Table 8: Brazilian Insurance Industry by Insurance Segment (US$ Billion), 2007-2016

Table 9: Brazilian Banking Transaction by Channel (Million), 2007-2010

Table 10: Online Distribution Strategies in Brazilian Banking and Insurance Industries

Table 11: Brazilian Internet Banking Users and Transactions (Million), 2007-2010

Table 12: Brazilian Online Banking - Service Comparison

Table 13: Brazilian Online Insurance - Service Comparison





List of Figures

Figure 1: BRIC Countries' Banking Industry Scenario, 2007-2016

Figure 2: BRIC Countries' Insurance Industry Scenario, 2007-2016

Figure 3: Brazilian GDP at Constant Prices (US$ Billion), 2007-2016

Figure 4: Brazilian Annual Per Capita Disposable Income (US$), 2007-2016

Figure 5: Brazilian Population Distribution by Age (%), 2007-2016

Figure 6: Brazilian Urban and Rural Population (%), 2007-2016

Figure 7: Brazilian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011

Figure 8: Brazilian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016

Figure 9: Brazilian Insurance Industry Dynamics by Insurance Segment (US$ Billion), 2007-2016

Figure 10: Evolution of Brazilian Banking Distribution

Figure 11: Brazilian Banking Transaction by Channel (Million)

Figure 12: Evolution of Brazilian Insurance Distribution Channels

Figure 13: Brazilian Banking Transactions Comparison by Banking Channels (Billion), 2007-2010

Figure 14: Bradesco - Online Banking Interface

Figure 15: Banco do Brazil - Online Banking Interface

Figure 16: Caixa Seguradora - Online Insurance Interface

Figure 17: Brazilian Mobile Banking Users (Million), 2009-2010

Figure 18: Social Media Strategy

Figure 19: Brazilian Bank Using Slideshare

Figure 20: Brazilian Insurance Company Using Twitter

Figure 21: Brazilian Internet Penetration Rate (%), 2007-2016

Figure 22: Brazilian Mobile Penetration Rate (%), 2007-2016

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