Marktanalyse - Cough, Cold and Allergy (Hay Fever) Remedies in South Korea

During 2009, demand for cough, cold and allergy (hay fever) remedies market was compromised by the H1N1 influenza epidemic. Many South Koreans became concerned at the first signs the of influenza symptoms, visiting hospitals even if they were suffering only a minor cold. This led to slower value sales in OTC cough, cold and allergy (hay fever) remedies, and this trend continued into 2010 as negative growth was recorded in cough, cold and allergy (hay fever) remedies. During 2011, South Korea’s...

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SOUTH KOREA

Euromonitor International

August 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Switches

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2006-2011

Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2006-2011

Table 3 Sales of Decongestants by Category: Value 2006-2011

Table 4 Sales of Decongestants by Category: % Value Growth 2006-2011

Table 5 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2006-2011

Table 6 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2006-2011

Table 7 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2007-2011

Table 8 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2008-2011

Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016

Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016

Daewoong Pharmaceutical Co Ltd in Consumer Health (south Korea)

Strategic Direction

Key Facts

Summary 1 Daewoong Pharmaceutical Co Ltd: Key Facts

Summary 2 Daewoong Pharmaceutical Co Ltd: Operational Indicators

Company Background

Production

Summary 3 Daewoong Pharmaceutical Co Ltd: Production Statistics 2011

Competitive Positioning

Summary 4 Daewoong Pharmaceutical Co Ltd: Competitive Position 2011

Dong Wha Pharmaceutical Industrial Co Ltd in Consumer Health (south Korea)

Strategic Direction

Key Facts

Summary 5 Dong Wha Pharmaceutical Industrial Co Ltd: Key Facts

Summary 6 Dong Wha Pharmaceutical Industrial Co Ltd: Operational Indicators

Company Background

Production

Summary 7 Dong Wha Pharmaceutical Industrial Co Ltd: Production Statistics

Competitive Positioning

Summary 8 Dong Wha Pharmaceutical Industrial Co Ltd: Competitive Position 2011

Dong-a Pharmaceutical Co Ltd in Consumer Health (south Korea)

Strategic Direction

Key Facts

Summary 9 Dong-A Pharmaceutical Co Ltd: Key Facts

Summary 10 Dong-A Pharmaceutical Co Ltd: Operational Indicators

Company Background

Production

Summary 11 Dong-A Pharmaceutical Co Ltd: Production Statistics 2011

Competitive Positioning

Summary 12 Dong-A Pharmaceutical Co Ltd: Competitive Position 2011

Kwang Dong Pharm Co Ltd in Consumer Health (south Korea)

Strategic Direction

Key Facts

Summary 13 Kwang Dong Pharm Co Ltd: Key Facts

Summary 14 Kwang Dong Pharm Co Ltd: Operational Indicators

Company Background

Production

Summary 15 Kwang Dong Pharm Co Ltd: Production Statistics 2011

Competitive Positioning

Summary 16 Kwang Dong Pharm Co Ltd: Competitive Position 2011

Executive Summary

Consumer Health Shows Positive Growth in 2011 Thanks To Strong Performances in All Categories

OTC Products Are Distributed Through Grocery Retail Channels for the First Time

Existing Leading Companies Maintain To Lead Market Growth

the Popularity of Homeshopping and Grocery Retailers Increases for OTC and Dietary Supplements

Growth in Expected in Consumer Health Based on the Good Performance of Dietary Supplements

Key Trends and Developments

Consumer Health Continued To Show Strong Growth Rate in 2011

the Distribution of OTC Spreads From Health and Beauty Retailers To Grocery Retailers

Marketing Activities Which Focus on Consumers Continue To Increase

Increasing Numbers of Big Players Enter Nutritional Supplement Categories

Non-store Retailing Continues To Record A Good Performance in Consumer Health

Market Indicators

Table 11 Consumer Expenditure on Health Goods and Medical Services 2006-2011

Table 12 Life Expectancy at Birth 2006-2011

Market Data

Table 13 Sales of Consumer Health by Category: Value 2006-2011

Table 14 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 15 Consumer Health Company Shares 2007-2011

Table 16 Consumer Health Brand Shares 2008-2011

Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011

Table 19 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventative Medicine

Switches

Summary 17 OTC - Switches 2010-2011

Definitions

Sources

Summary 18 Research Sources

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