Marktanalyse - Cough, Cold and Allergy (Hay Fever) Remedies in Serbia

In spite of the fact that cough, cold and allergy (hay fever) remedies have been present in Serbia for decades, these products saw their fastest expansion in the 2000s when international players decided to introduce popular brands such as Strepsils, Fitosept and Fervex to Serbian consumers. These international brands moved the whole category in a positive direction, as their arrival started a serious struggle for consumers’ long term loyalty. Today, the distribution of cough, cold and allergy...

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SERBIA

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Switches

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2006-2011

Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2006-2011

Table 3 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares 2007-2011

Table 4 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares 2008-2011

Table 5 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016

Table 6 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016

Hemofarm Ad in Consumer Health (serbia)

Strategic Direction

Key Facts

Summary 1 Hemofarm ad: Key Facts

Summary 2 Hemofarm ad: Operational Indicators

Company Background

Production

Summary 3 Hemofarm ad: Production Statistics 2011

Competitive Positioning

Summary 4 Hemofarm ad: Competitive Position 2011

Zdravlje-leskovac Pharmaceutical & Chemical Industry in Consumer Health (serbia)

Strategic Direction

Key Facts

Summary 5 Zdravlje-Leskovac Pharmaceutical & Chemical Industry: Key Facts

Summary 6 Zdravlje-Leskovac Pharmaceutical & Chemical Industry: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Zdravlje-Leskovac Pharmaceutical & Chemical Industry: Competitive Position 2011

Executive Summary

Increasing Health Awareness Is A Key Generator of Growth in the Review Period

2011 Is Marked by the Rapid Expansion of Paediatric Products

the Arrival of Private Label in 2011

Increase in the Number of Chemists/pharmacists

Slow and Stable Growth Expected

Key Trends and Developments

International Players Slowly Take Share From Domestic Players

Being Healthy Becomes Trendy

A Shift From Informal To Formal Trade in Dietary Supplements in Serbia

Ageing of the Serbian Population

Adapting Serbian Legislation To EU Standards

Market Indicators

Table 7 Life Expectancy at Birth 2006-2011

Market Data

Table 8 Sales of Consumer Health by Category: Value 2006-2011

Table 9 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 10 Consumer Health Company Shares 2007-2011

Table 11 Consumer Health Brand Shares 2008-2011

Table 12 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 13 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010

Table 14 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventative Medicine

Switches

Summary 8 OTC Healthcare Switches 2009-2011

Definitions

Sources

Summary 9 Research Sources

• Cough, Cold and Allergy (Hay Fever) Remedies in Australia
• Cough, Cold and Allergy (Hay Fever) Remedies in Croatia
• Cough, Cold and Allergy (Hay Fever) Remedies in Egypt
• Cough, Cold and Allergy (Hay Fever) Remedies in Romania
• Cough, Cold and Allergy (Hay Fever) Remedies in Saudi Arabia
• Cough, Cold and Allergy (Hay Fever) Remedies in Croatia
• Cough, Cold and Allergy (Hay Fever) Remedies in Slovenia
• Cough, Cold and Allergy (Hay Fever) Remedies in Kenya
• Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan
• Cough, Cold and Allergy (Hay Fever) Remedies in Portugal
• Allergies – Pipeline Review, H2 2012
• Cough, Cold and Allergy (Hay Fever) Remedies in Iran
• Cough, Cold and Allergy (Hay Fever) Remedies in South Korea
• Cough, Cold and Allergy (Hay Fever) Remedies in the Netherlands
• Cough, Cold and Allergy (Hay Fever) Remedies in Uzbekistan
• Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam
• Peanut Allergy – Pipeline Review, H2 2012
• Pollen Allergy – Pipeline Review, H2 2012
• Cough, Cold and Allergy (Hay Fever) Remedies in Algeria
• Cough, Cold and Allergy (Hay Fever) Remedies in Austria