Marktanalyse - Cough, Cold and Allergy (Hay Fever) Remedies in Austria

The category of cough, cold and allergy remedies was influenced by a strong flu season over 2010/2011. According to trade press, there were roughly 93,000 people infected with flu in the first two weeks of 2011 alone. With the growing willingness of Austrians to self-medicate, sales of cough and cold remedies saw positive value growth in 2011. Apart from this, the number of people affected by allergies is constantly increasing in Austria. This also had a positive effect on sales of allergy...

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN AUSTRIA

Euromonitor International

July 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Switches

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2006-2011

Table 2 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2006-2011

Table 3 Sales of Decongestants by Category: Value 2006-2011

Table 4 Sales of Decongestants by Category: % Value Growth 2006-2011

Table 5 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2006-2011

Table 6 Sales of Paediatric Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2006-2011

Table 7 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2007-2011

Table 8 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2008-2011

Table 9 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2011-2016

Table 10 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2011-2016

Austroplant Arzneimittel GmbH in Consumer Health (austria)

Strategic Direction

Key Facts

Summary 1 Austroplant Arzneimittel GmbH: Key Facts

Summary 2 Austroplant Arzneimittel GmbH: Operational Indicators

Company Background

Production

Summary 3 Austroplant Arzneimittel GmbH: Production Statistics 2011

Competitive Positioning

Summary 4 Austroplant Arzneimittel GmbH: Competitive Position 2011

Dr A & L Schmidgall AG in Consumer Health (austria)

Strategic Direction

Key Facts

Summary 5 Dr A & L Schmidgall GmbH & Co KG: Key Facts

Summary 6 Dr A & L Schmidgall GmbH & Co KG: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Dr A & L Schmidgall GmbH & Co KG: Competitive Position 2011

Kwizda Pharma GmbH in Consumer Health (austria)

Strategic Direction

Key Facts

Summary 8 Kwizda Pharma GmbH: Key Facts

Summary 9 Kwizda Pharma GmbH: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 10 Kwizda Pharma GmbH: Competitive Position 2011

Executive Summary

Good Performance of Consumer Health

Hectic Lifestyles Compared With Health and Wellness

Multinationals Lead Sales

Pharmacists Prevail, Internet Retailing Growing

Modest Future Ahead

Key Trends and Developments

Busier Lifestyles Drive the Sales of Self-medication

Demographic Changes: Producers Increasingly Target Over 50s

Healthier Lifestyles As Philosophy of Living

Unhealthy Eating Habits Lead To High Obesity Rates

Pharmacies and Internet Important Channels of Distribution

Market Indicators

Table 11 Consumer Expenditure on Health Goods and Medical Services 2006-2011

Table 12 Life Expectancy at Birth 2006-2011

Market Data

Table 13 Sales of Consumer Health by Category: Value 2006-2011

Table 14 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 15 Consumer Health Company Shares 2007-2011

Table 16 Consumer Health Brand Shares 2008-2011

Table 17 Penetration of Private Label by Category 2006-2011

Table 18 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 19 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011

Table 20 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements' Registration and Classification

Self-medication/self-care and Preventative Medicine

Switches

Summary 11 OTC - Switches 2009-2011

Definitions

Sources

Summary 12 Research Sources

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