Marktanalyse - Air Care in Spain

The economic crisis was the decisive factor when analysing the performance of air care during 2010. The correlation of sales of air care products with economic performance has proven to be extremely high; during the early review period growth was remarkable, whereas since 2008 it has seen consecutive declines. The main reason behind this trend is that air care products are considered non-essential, with sales hampered by lower purchasing power and lower overall spending on shopping.

Euromonitor International's Air Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Air Care in Spain

Euromonitor International

August 2011

List of Contents and Tables

Headlines

Trends

Competitive Landscape

Prospects

Scented Candles

Table 1 Total Candles Market Size 2008-2012

Table 2 Total Candles Brand Rankings 2008-2010

Category Data

Table 3 Sales of Air Care by Category: Value 2005-2010

Table 4 Sales of Air Care by Category: % Value Growth 2005-2010

Table 5 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2010

Table 6 Air Care Fragrances Rankings by Value 2007-2010

Table 7 Air Care Company Shares 2006-2010

Table 8 Air Care Brand Shares 2007-2010

Table 9 Forecast Sales of Air Care by Category: Value 2010-2015

Table 10 Forecast Sales of Air Care by Category: % Value Growth 2010-2015

Henkel Ibérica SA in Home Care (spain)

Strategic Direction

Key Facts

Summary 1 Henkel Ibérica SA: Key Facts

Summary 2 Henkel Ibérica SA: Operational Indicators

Company Background

Production

Summary 3 Henkel Ibérica SA: Production Statistics 2010

Competitive Positioning

Summary 4 Henkel Ibérica SA: Competitive Position 2010

Johnson Wax Española SA in Home Care (spain)

Strategic Direction

Key Facts

Summary 5 Johnson Wax Española SA: Key Facts

Summary 6 Johnson Wax Española SA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Johnson Wax Española SA: Competitive Position 2010

Reckitt Benckiser España Sl in Home Care (spain)

Strategic Direction

Key Facts

Summary 8 Reckitt Benckiser España SL: Key Facts

Summary 9 Reckitt Benckiser España SL: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 10 Reckitt Benckiser España SL: Competitive Position 2010

Sara Lee Household & Body Care Esp Sl in Home Care (spain)

Strategic Direction

Key Facts

Summary 11 Sara Lee Household & Body Care España SL: Key Facts

Summary 12 Sara Lee Household & Body Care España SL: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 13 Sara Lee Household & Body Care España SL: Competitive Position 2010

Executive Summary

Home Care Is Hampered by the Economic Crisis

Liquid Is the Star Format

Sara Lee Leaves the Marketplace

Private Label Consolidation

Uncertain Recovery

Key Trends and Developments

Economic Recovery on Hold

Competitive Pressure: Average Prices Continue To Fall

Smaller, Smarter, Greener

Non-liquids Bite the Dust

Private Label and the End of the Crisis: Burning Star Or Consolidated Player?

Market Indicators

Table 11 Households 2005-2010

Market Data

Table 12 Sales of Home Care by Category: Value 2005-2010

Table 13 Sales of Home Care by Category: % Value Growth 2005-2010

Table 14 Home Care Company Shares 2006-2010

Table 15 Home Care Brand Shares 2007-2010

Table 16 Penetration of Private Label by Category 2005-2010

Table 17 Sales of Home Care by Distribution Format: % Analysis 2005-2010

Table 18 Sales of Home Care by Category and Distribution Format: % Analysis 2010

Table 19 Forecast Sales of Home Care by Category: Value 2010-2015

Table 20 Forecast Sales of Home Care by Category: % Value Growth 2010-2015

Definitions

Sources

Summary 14 Research Sources

• Air Treatment Products in Indonesia
• Air Treatment Products in Malaysia
• Air Treatment Products in Taiwan
• Air Treatment Products in the Philippines
• Air Treatment Products in the United Kingdom
• Air Treatment Products in Ukraine
• Consumer Appliances in India
• Consumer Appliances in Indonesia
• Consumer Appliances in Malaysia
• Consumer Appliances in Taiwan
• Consumer Appliances in Taiwan
• Consumer Appliances in the Philippines
• Consumer Appliances in the United Kingdom
• Consumer Appliances in Ukraine
• Contact Lenses in Poland
• Dishwashers in India
• Dishwashers in Indonesia
• Dishwashers in Malaysia
• Dishwashers in Taiwan
• Dishwashers in the Philippines