Marktanalyse - Adult Mouth Care in China

Adult mouth care registered significant current value growth of 8% in 2011, mainly due to growing awareness of personal health and well-being. Rising pressure from life and work, and the growing popularity of hot and spicy diets have given rise to various ailments, such as mouth ulcers. Most consumers tended to ignore such minor ailments, but some turn to OTC products to relieve the symptoms.

Euromonitor International's Adult Mouth Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Antihistamines/Allergy Remedies (Systemic), Antiparasitics/Lice (Head and Body) Treatments, Antipruritics, Cold Sore Treatments, Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Diarrhoeal Remedies, First Aid Kits, Gauze, Tape and Other Wound Care, Haemorrhoid Treatments, Hair Loss Treatments, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Medicated Confectionery, Medicated Shampoos, Motion Sickness Remedies, Nappy (Diaper) Rash Treatments, NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT, Paediatric Cough, Cold and Allergy Remedies, Paediatric Digestive Remedies, Paediatric Medicated Skin Care, Pharyngeal Preparations, Standard Eye Care, Sticking Plasters/Adhesive Bandages, Systemic Analgesics, Topical Allergy Remedies/Antihistamines, Topical Analgesics/Anaesthetic, Topical Antifungals, Topical Germicidals/Antiseptics, Vaginal Antifungals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Adult Mouth Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

ADULT MOUTH CARE IN CHINA

Euromonitor International

February 2012



LIST OF CONTENTS AND TABLES



Headlines

Trends

Switches

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Adult Mouth Care: Value 2006-2011

Table 2 Sales of Adult Mouth Care: % Value Growth 2006-2011

Table 3 Adult Mouth Care Company Shares by Value 2007-2011

Table 4 Adult Mouth Care Brand Shares by Value 2008-2011

Table 5 Forecast Sales of Adult Mouth Care: Value 2011-2016

Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2011-2016

Executive Summary

Consumer Health Market Continues Its Robust Growth

Rx-to-otc Switches Restarted in 2011

Further Consolidation of the Market

Chemists/pharmacies Still Dominate But Outpaced by Direct Selling in Growth

Steady Growth Is Anticipated Out of Steady Demand

Key Trends and Developments

Steady Economic Development Underpins the Consumer Health Market

Industry Leaders Continue To Consolidate the Market

Greying Population Fuels Sales

Market Segmentation Drives Sales of Vitamins and Dietary Supplements Products

the Restarting of Rx-to-otc Switches Impacts the OTC Industry

Territory Key Trends and Developments

East China

Mid China

North and Northeast China

Northwest China

South China

Southwest China

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011

Table 8 Life Expectancy at Birth 2006-2011

Market Data

Table 9 Sales of Consumer Health by Category: Value 2006-2011

Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011

Table 11 Sales of Consumer Health by Region: Value 2006-2011

Table 12 Sales of Consumer Health by Region: % Value Growth 2006-2011

Table 13 Consumer Health Company Shares 2007-2011

Table 14 Consumer Health Brand Shares 2008-2011

Table 15 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011

Table 16 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011

Table 17 Forecast Sales of Consumer Health by Category: Value 2011-2016

Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016

Table 19 Forecast Sales of Consumer Health by Region: Value 2011-2016

Table 20 Forecast Sales of Consumer Health by Region: % Value Growth 2011-2016

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventative Medicine

Switches

Summary 1 OTC - Switches 2009-2011

Sources

Summary 2 Research Sources

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